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The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.; Rose, Gregory - In: European journal of marketing : EJM 51 (2017) 2, pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
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Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael; Orth, Ulrich R.; Cornwell, T. Bettina - In: Psychology & marketing 32 (2015) 9, pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
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Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Vorträge zur Hochschultagung 2009 der Agrar- und …, (pp. 239-246). 2009
Persistent link: https://www.econbiz.de/10003870073
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Using attribution theory to explain tourists' attachments to place-based brands
Orth, Ulrich R.; Stöckl, Albert; Veale, Roberta; … - In: Journal of business research : JBR 65 (2012) 9, pp. 1321-1327
Persistent link: https://www.econbiz.de/10009562025
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Cultural differences in design-based product evaluation: the role of holistic and analytic thinking
Liu, Li - 2013
Persistent link: https://www.econbiz.de/10009767549
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The influence of evoked nostalgic memories on consumers' response to brand communications
Gal, Steffi - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003872692
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Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Journal of international marketing 17 (2009) 1, pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
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Effects of package visuals and haptics on brand evaluations
Littel, Sandra; Orth, Ulrich R. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 198-217
Persistent link: https://www.econbiz.de/10009718539