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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study

Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59

Persistent link: https://www.econbiz.de/10012670754

Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands

Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478

Persistent link: https://www.econbiz.de/10011980256

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

Does celebrity image congruence influences brand attitude and purchase intention?

Paul, Justin; Bhakar, Shailja - In: Journal of promotion management : JPM 24 (2018) 2, pp. 153-177

Persistent link: https://www.econbiz.de/10011875367

"Support your country and buy Chinese brands" : would Chinese consumers buy it?

Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144

Persistent link: https://www.econbiz.de/10012203401

Anthropomorphism in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention

Dwinita Laksmidewi; Susianto, Harry; Afiff, Adi Zakaria - In: Asian Academy of Management journal : AAMJ 22 (2017) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10011797851

Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention

Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311

Persistent link: https://www.econbiz.de/10010231773

Impact of celebrity credibility on advertising effectiveness

Aziz, Sadia; Ghani, Usman; Niazi, Abdullah - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 107-127

' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged … the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …

Persistent link: https://www.econbiz.de/10010260217

A few more ounces? : preference for regular-size models in advertising

Ketelaar, Paul E.; Willems, Anneke G. J.; Linssen, Liesbeth - In: Journal of euromarketing 22 (2013) 3, pp. 38-50

Persistent link: https://www.econbiz.de/10010248356

The synergy in green persuasion, green celebrity endorsers in green advertising : a study of brand-endorser congruence effects in green advertising

Blasche, Juliana; Ketelaar, Paul Edwin - In: Journal of euromarketing 24 (2015) 2/3, pp. 86-106

Persistent link: https://www.econbiz.de/10011408778

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