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Markenimage
Consumer behaviour
42
Konsumentenverhalten
42
Italien
24
Italy
24
Luxury goods
12
Luxusgüter
12
Industry 4.0
10
KMU
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SME
9
Brand image
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Brand management
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Digitalisierung
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Markenführung
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Ältere Menschen
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Brand
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Coronavirus
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Emotion
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Markenartikel
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Beziehungsmarketing
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Marketingmanagement
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Nachhaltigkeit
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Relationship marketing
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Social web
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Viral marketing
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Virales Marketing
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Guido, Gianluigi
7
Peluso, Alessandro M.
4
Pino, Giovanni
3
Amatulli, Cesare
2
Mileti, Antonio
2
Bruno, Ilaria
1
De Cosmo, Lucrezia Maria
1
Frangipane, Daniela
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Nataraajan, Rajan
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Peluso, Allesandro M.
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The journal of brand management : an international journal
3
Global marketing strategies for the promotion of luxury goods
1
Italian journal of marketing : ITJM
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Piccola impresa
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ECONIS (ZBW)
8
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1
Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
Saved in:
2
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
Saved in:
3
The influence of negative travel-related experience on tourist's brand loyalty
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Mileti, Antonio
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10014330964
Saved in:
4
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
5
Immagine e determinanti d'acquisto di un olio d'oliva locale nel mercato giapponese : un caso di studio
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Pino, Giovanni
; …
- In:
Piccola impresa
(
2010
)
3
,
pp. 91-112
Persistent link: https://www.econbiz.de/10009390197
Saved in:
6
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
7
The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi
;
Pino, Giovanni
;
Frangipane, Daniela
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
Saved in:
8
Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi
;
Peluso, Allesandro M.
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
Saved in:
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