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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho; Yoo, Jay Jaewon; Arnold, Todd J. - In: Journal of business research : JBR 122 (2021), pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
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Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark; Hunt, James M. - In: Journal of food products marketing 20 (2014) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
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Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Enriching the ECSI model using brand strength in the retail setting
Sarantidou, Paraskevi - In: European journal of management and business economics : … 26 (2017) 3, pp. 294-312
Persistent link: https://www.econbiz.de/10011823439
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Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Mortimer, Gary; … - In: Journal of retailing and consumer services 41 (2018), pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
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From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz; Fuentes Blasco, Maria; … - In: Service business 13 (2019) 1, pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
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Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen - In: EuroMed journal of business 3 (2008) 3, pp. 286-304
Persistent link: https://www.econbiz.de/10003930252