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Markenimage
Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
30
Konsumentenverhalten
30
Customer satisfaction
27
Kundenzufriedenheit
27
Brand image
25
Einzelhandel
25
Retail trade
25
Brand management
24
Markenführung
24
Spain
24
Spanien
23
Service quality
19
Dienstleistungsqualität
18
Hotel industry
15
Hotellerie
15
Lieferantenmanagement
15
Supplier relationship management
15
Information technology
13
Informationstechnik
13
Innovation
11
Betriebliche Wertschöpfung
10
Value creation
10
Customer value
9
Kundenwert
9
Brand equity
8
Croatia
7
Viral marketing
7
Virales Marketing
7
Marketing management
6
Marketingmanagement
6
Nachhaltige Entwicklung
6
Satisfaction
6
Sustainability
6
Sustainable development
6
Value co-creation
6
B-to-B-Marketing
5
Brand
5
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English
23
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Gil Saura, Irene
14
Michel, Géraldine
7
Šerić, Maja
7
Berenguer Contrí, Gloria
4
Fleck, Nathalie
2
Fuentes-Blasco, María
2
Mikulić, Josip
2
Moliner-Velázquez, Beatriz
2
Ruiz-Molina, María Eugenia
2
Bordian, Mariia
1
Corraliza-Zapata, Amparo
1
Donthu, Naveen
1
Espersen, Peter
1
Fuentes Blasco, Maria
1
González-Mansilla, Oscar Luis
1
González-Mansilla, Óscar
1
Hemetsberger, Andrea
1
Hubert, Benoit
1
Michel, Geraldine
1
Moise, Mihaela Simona
1
Moliner Velázquez, Beatriz
1
Mollá Descals, Alejandro
1
Rieunier, Sophie
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, Maria Eugenia
1
Ruiz-Molina, M. Eugenia
1
Ruiz-Molina, Maria-Eugenia
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Sabri, Ouidade
1
Seric, Maja
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Serra Cantallops, Antoni
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Servera Francés, David
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Servera-Francés, David
1
Sánchez-González, Irene
1
Torelli, Carlos J.
1
Volpert, Johanna
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Wallpach, Sylvia von
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Zeitoun, Valérie
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Journal of business research : JBR
5
Journal of hospitality marketing & management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of advertising research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Psychology & marketing
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
23
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1
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
6
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
7
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
8
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
9
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
10
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
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