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Markenimage
Consumer behaviour
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18
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18
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Melewar, T. C.
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14
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11
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Society for Consumer Psychology.
1
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1
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Journal of business research : JBR
383
The journal of product & brand management
251
Journal of retailing and consumer services
230
The journal of brand management : an international journal
225
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
79
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
59
Journal of strategic marketing
57
Marketing intelligence & planning
55
International marketing review
54
Journal of global marketing
54
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50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
Journal of marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of promotion management : innovations in planning and applied research
45
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
The IUP journal of brand management : IJBRM
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
SpringerLink / Bücher
33
Tourism management : research, policies, practice
33
European journal of marketing
32
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of retail & distribution management
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ECONIS (ZBW)
6,955
USB Cologne (EcoSocSci)
9
BASE
1
EconStor
1
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1
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
2
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
3
Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction
Khaled, Amgad S. D.
;
Ahmed, Salma
;
Khan, Mohd. Azmi
; …
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-21
retailing
, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses …
Persistent link: https://www.econbiz.de/10012668881
Saved in:
4
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
Saved in:
5
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
6
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
7
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
8
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
Saved in:
9
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
10
"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
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