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Markenimage
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Einzelhandel
17,673
Retail trade
15,072
Theorie
10,422
Theory
10,234
Relationship marketing
9,253
Beziehungsmarketing
9,221
Brand management
7,676
Markenführung
7,632
Brand image
6,676
Online-Handel
6,029
Online retailing
6,014
Customer satisfaction
5,740
USA
5,662
Deutschland
5,610
Kundenzufriedenheit
5,573
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5,307
Social Web
4,689
Social web
4,687
Germany
4,666
Service quality
4,499
Online-Marketing
4,478
Internet marketing
4,469
Dienstleistungsqualität
4,451
Brand
4,369
Markenartikel
4,368
Electronic Commerce
4,190
E-commerce
4,033
Werbewirkung
3,603
Verbraucherverhalten
3,575
Advertising effects
3,565
Experiment
3,382
Pricing strategy
3,363
Preismanagement
3,358
Emotion
3,195
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3,083
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3,030
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2,885
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Gil Saura, Irene
13
Keller, Kevin Lane
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Khan, Imran
10
Ko, Eunju
10
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Springer Fachmedien Wiesbaden
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
367
The journal of product & brand management
246
Journal of retailing and consumer services
226
The journal of brand management : an international journal
220
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
76
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
54
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
46
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
International journal of retail & distribution management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of international marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Qualitative market research : an international journal
31
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ECONIS (ZBW)
6,630
USB Cologne (EcoSocSci)
8
BASE
1
EconStor
1
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1
Examining the service value chain of hypermarket
retail
brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
2
Shopping centers revisited : the interplay between consumers' spontaneous online communications and
retail
planning
Pantano, Eleonora
;
Dennis, Charles
;
De Pietro, Michela
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581925
Saved in:
3
The moderating role of shopping frequency on the relationship between store image and satisfaction : evidence from Cyprus
Maslakçi, Ahmet
;
Yeşilada, Figen
;
Yeşilada, Tahir
- In:
International journal of business
26
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012545894
Saved in:
4
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
5
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
6
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
7
The country of brand communication in the
retail
setting : an analysis of Italian products in China
Hu, Lala
;
Checchinato, Francesca
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Saved in:
8
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
9
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
10
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
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