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Markenimage
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Beziehungsmarketing
25,171
Relationship marketing
25,143
Service quality
20,648
Dienstleistungsqualität
20,632
Theorie
13,793
Customer satisfaction
13,754
Kundenzufriedenheit
13,618
Theory
13,566
Satisfaction
10,567
Deutschland
10,423
Germany
9,700
Zufriedenheit
9,615
Markenführung
8,280
USA
8,279
Brand management
8,277
United States
7,981
Brand image
7,036
Mobilkommunikation
6,890
Äthiopien
6,830
Mobile communications
6,821
Ethiopia
6,727
Hotel industry
6,340
Hotellerie
6,332
Online-Handel
6,139
Online retailing
6,119
Social Web
6,111
Social web
6,108
Vertrauen
6,095
Confidence
5,879
Online-Marketing
5,483
Internet marketing
5,437
Electronic Commerce
5,267
E-commerce
4,974
Einzelhandel
4,812
Retail trade
4,710
Brand
4,439
Markenartikel
4,429
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3,643
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1,084
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6,103
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966
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3
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8
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258
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3
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Loureiro, Sandra Maria Correia
28
Phau, Ian
28
Diamantopoulos, Adamantios
26
Usman, Osly
21
Bang, Nguyen
20
Han, Heesup
20
Huber, Frank
19
Melewar, T. C.
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Abhigyan
18
Ekinci, Yuksel
15
Sreejesh, S.
15
Burmann, Christoph
14
Gil Saura, Irene
14
MacInnis, Deborah J.
14
Sarkar, Juhi Gahlot
14
Khamitov, Mansur
13
Khan, Imran
13
Park, C. Whan
13
Paul, Justin
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Fetscherin, Marc
12
Foroudi, Pantea
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Kumar, Vikas
12
Rahman, Zillur
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Hyun, Sunghyup Sean
11
Johnson, Lester W.
11
King, Ceridwyn
11
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Springer Fachmedien Wiesbaden
11
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Kassel
1
Universität Mannheim
1
Verlag Dr. Kovač
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
389
The journal of product & brand management
250
Journal of retailing and consumer services
227
The journal of brand management : an international journal
222
Psychology & marketing
105
Asia Pacific journal of marketing and logistics
94
European journal of marketing : EJM
79
Journal of marketing communications
75
Journal of international consumer marketing
71
International journal of hospitality management
68
The journal of consumer marketing
59
Marketing intelligence & planning
56
International marketing review
55
Journal of strategic marketing
55
Journal of global marketing
53
Journal of travel and tourism marketing
52
Cogent business & management
51
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of fashion marketing and management
47
International journal of consumer studies
46
Journal of marketing
46
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
Journal of Islamic marketing
43
Tourism management : research, policies, practice
42
Journal of marketing management : MM
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
40
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
34
Journal of hospitality marketing & management
33
SpringerLink / Bücher
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
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Source
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ECONIS (ZBW)
7,059
USB Cologne (EcoSocSci)
10
EconStor
2
BASE
1
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1
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date (oldest first)
1
The impact of value co-creation on hotel brand equity and customer
satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
3
Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
4
A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew
;
Amnuay Saengnoree
- In:
International journal of services and operations management
29
(
2018
)
4
,
pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
Saved in:
5
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
6
Effects of perceived value and customer service on brand
satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
7
A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer
satisfaction
on brand perception and loyalty in selected hotel chains of India
Padhi, Soumya Ranjan
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010201174
Saved in:
8
Quality aspects vs consumption values : what affects intention to book hotels in the post-Covid era?
Ray, Arghya
;
Gupta, Siddharth
;
Rana, Nripendra P.
- In:
Quality management journal : QMJ
30
(
2023
)
4
,
pp. 225-243
Persistent link: https://www.econbiz.de/10014373755
Saved in:
9
The impacts of self-congruity and positive emotional experience on positive e-WOM with customer
satisfaction
as a mediator : study on 4-star hotel consumers in Malang City
Fitriyah, Nadya Lailatul
;
Sunaryo
;
Hussein, Ananda Sabil
-
2023
Persistent link: https://www.econbiz.de/10014480131
Saved in:
10
The role of speed on customer
satisfaction
and switching intention : a study of the UK mobile telecom market
Dey, Bidit Lal
;
Al-Karaghouli, Wafi
;
Minov, Stanimir
; …
- In:
Information systems management
37
(
2020
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10012199496
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