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Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 68 (2015) 5, pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan; Lin, Guan-Yi; Zheng, Yu-Lin; Chen, Yi-Chong - In: Journal of retailing and consumer services 56 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
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Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
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How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins; Loureiro, Sandra … - In: Journal of communication management 27 (2023) 1, pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
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Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi; Basu, Sriparna; Dwivedi, Yogesh Kumar - In: Industrial marketing management : the international … 119 (2024), pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
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Antecedents of green awareness for increased consumption of eco-friendly products
Doni Purnama Alamsyah; Muhammed, Hayder Alhadey Ahmed - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10012106929