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Wang, Cheng Lu
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ECONIS (ZBW)
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1
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
2
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
3
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
4
Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu
;
Li, Dongjin
;
Barnes, Bradley R.
;
Ahn, …
- In:
International business review : the official journal of …
21
(
2012
)
6
,
pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
Saved in:
5
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
6
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
7
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
8
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
9
How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong
;
Meng, Meijun
;
Li, Yang
;
Zhou, Qingjie
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
Saved in:
10
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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