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Markenimage
Konsumentenverhalten
78,613
Consumer behaviour
78,182
Beziehungsmarketing
25,025
Relationship marketing
24,997
Einzelhandel
17,550
Theorie
16,289
Theory
15,958
Retail trade
14,647
Value creation
13,638
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13,602
Deutschland
9,582
Motivation
9,299
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9,235
Work motivation
8,853
Germany
8,450
Markenführung
8,328
Brand management
8,325
Soziale Beziehungen
8,236
Social relations
8,211
USA
8,008
Kundenzufriedenheit
7,999
Customer satisfaction
7,989
United States
7,679
Brand image
6,923
Social Web
6,603
Social web
6,600
Dienstleistungsqualität
6,536
Service quality
6,520
Online-Handel
6,342
Online retailing
6,321
Electronic Commerce
5,453
Online-Marketing
5,309
Internet marketing
5,267
E-commerce
5,214
Experiment
5,188
Markenartikel
4,525
Brand
4,520
Marketingmanagement
4,209
Marketing management
4,152
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
20
Bang, Nguyen
19
Huber, Frank
19
Usman, Osly
19
Guzman, Francisco
18
Japutra, Arnold
18
Melewar, T. C.
18
Sarkar, Abhigyan
17
Burmann, Christoph
15
Gil Saura, Irene
15
Bauer, Hans H.
14
Ekinci, Yuksel
14
MacInnis, Deborah J.
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Keller, Kevin Lane
13
Wiedmann, Klaus-Peter
13
Fetscherin, Marc
12
Gierl, Heribert
12
Khamitov, Mansur
12
Kumar, Vikas
12
Park, C. Whan
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Christodoulides, George
11
Das, Gopal
11
De Chernatony, Leslie
11
Foroudi, Pantea
11
Grohmann, Bianca
11
Hyun, Sunghyup Sean
11
King, Ceridwyn
11
Ko, Eunju
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Brodie, Roderick J.
10
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
380
The journal of product & brand management
252
Journal of retailing and consumer services
232
The journal of brand management : an international journal
226
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
93
European journal of marketing : EJM
79
Journal of marketing communications
75
Journal of international consumer marketing
70
International journal of hospitality management
65
The journal of consumer marketing
59
Marketing intelligence & planning
56
International marketing review
54
Journal of global marketing
53
Journal of travel and tourism marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Cogent business & management
50
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of strategic marketing
45
International journal of internet marketing and advertising : IJIMA
44
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
Journal of marketing management : MM
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
39
Journal of promotion management : JPM
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
SpringerLink / Bücher
34
The IUP journal of brand management : IJBRM
34
Tourism management : research, policies, practice
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Qualitative market research : an international journal
33
International journal of advertising : the quarterly review of marketing communications
32
International journal of retail & distribution management
32
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ECONIS (ZBW)
6,942
USB Cologne (EcoSocSci)
9
BASE
1
EconStor
1
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date (oldest first)
1
Customer nontransactional value cocreation in an online hotel brand community : driving
motivation
, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
3
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra
;
Grace, Debra
;
Lo Iacono, Joseph
; …
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
Saved in:
4
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
5
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
6
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
7
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
8
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
9
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
10
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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