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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André; Bobrie, François; Thebault, Marinette - In: Journal of business research : JBR 69 (2016) 1, pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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Why branded firms may benefit from counterfeit competition
Ding, Yucheng - 2014
Persistent link: https://www.econbiz.de/10010439809
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Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Belfanti, Carlo - In: Business history 60 (2018) 8, pp. 1127-1146
Persistent link: https://www.econbiz.de/10012042116
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The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet; Northey, Gavin; Tran, Quan; Septianto, Felix - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
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Consumer motives for purchasing counterfeit luxury products : behind the status signaling behavior using brand prominence
Purwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 208-215
The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers ( patrician , parvenus and poseur ) in the context of luxury brand fashion. Data were obtained from a sample...
Persistent link: https://www.econbiz.de/10012020152
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The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention
Srisomthavil, Natee; Nuttapol Assarut - In: Market : review for marketing theory and practice 30 (2018) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011994706
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Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim; Trim, Peter R. J. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
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Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia - In: The journal of product & brand management 25 (2016) 5, pp. 452-464
Persistent link: https://www.econbiz.de/10011620594