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Markenimage
Werbung
13,737
Advertising
10,321
Hypothek
8,896
Mortgage
8,814
Werbewirkung
7,880
Advertising effects
7,655
Konsumentenverhalten
4,628
Consumer behaviour
4,607
USA
3,498
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3,284
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2,656
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2,645
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2,632
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2,601
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1,609
Immobilienfinanzierung
1,495
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1,483
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1,479
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1,456
Markenführung
1,401
Brand management
1,396
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1,383
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1,381
advertising
1,372
Germany
1,092
Marketing
1,043
Brand image
1,024
Immobilienmarkt
942
Finanzkrise
926
Real estate market
919
Financial crisis
918
Marketingmanagement
901
Marketing management
879
Insolvenz
867
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866
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848
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846
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781
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777
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Pelsmacker, Patrick de
12
Dens, Nathalie
10
Gierl, Heribert
10
Bauer, Hans H.
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Motta, Massimo
4
Mäder, Ralf
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
Pradhan, Debasis
4
Rempel, Jan Eric
4
Rosengren, Sara
4
Srinivasan, Shuba
4
Usman, Osly
4
White, Katherine
4
Aggarwal, Pankaj
3
Allan, David
3
Biswas, Abhijit
3
Brasel, S. Adam
3
Buijzen, Moniek
3
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Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
1
Friedrich-Schiller-Universität Jena
1
Universität Mannheim
1
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Journal of business research : JBR
44
Journal of marketing communications
39
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
32
International journal of advertising : the review of marketing communications
28
Journal of advertising research
21
Psychology & marketing
21
Journal of promotion management : JPM
20
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
International journal of internet marketing and advertising : IJIMA
15
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Marketing : ZFP ; journal of research and management
11
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
10
International journal of hospitality management
9
SpringerLink / Bücher
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of the Academy of Marketing Science
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
International journal of sports marketing & sponsorship
6
Journal of marketing research : JMR
6
Tourism management : research, policies, practice
6
International journal of contemporary hospitality management
5
Journal of advertising
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Vision : the journal of business perspective
5
European journal of marketing
4
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
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ECONIS (ZBW)
1,037
USB Cologne (EcoSocSci)
9
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1
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
3
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
4
Emoji your story : the
advertising
effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
5
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
6
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
7
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
8
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
9
Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in
advertising
Fleck, Nathalie
;
Michel, Géraldine
;
Zeitoun, Valérie
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
Saved in:
10
Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert
;
Song, Haiyan
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
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