//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An empirical study of the moti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Social Web
20,293
Social web
20,262
Vietnam
13,361
Viet Nam
10,488
Consumer behaviour
7,774
Konsumentenverhalten
7,711
Online-Marketing
6,575
Internet marketing
6,486
Viral marketing
4,806
Virales Marketing
4,786
Kundenintegration
3,907
Customer integration
3,900
Relationship marketing
3,579
Beziehungsmarketing
3,575
Social media
2,571
Soziales Netzwerk
2,570
Social network
2,403
Brand management
2,253
Markenführung
2,248
Electronic Commerce
2,171
social media
2,130
E-commerce
2,081
Online-Handel
2,066
Online retailing
2,062
Consumer attitudes
1,786
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,734
Internet
1,617
Innovation
1,553
Digitalisierung
1,543
Digitization
1,491
Innovationsmanagement
1,474
Innovation management
1,451
Brand image
1,431
Verbrauchereinstellung
1,425
Customer satisfaction
1,328
Kundenzufriedenheit
1,304
USA
1,262
Betriebliche Wertschöpfung
1,256
more ...
less ...
Online availability
All
Undetermined
911
Free
218
Type of publication
All
Article
1,290
Book / Working Paper
137
Type of publication (narrower categories)
All
Article in journal
1,225
Aufsatz in Zeitschrift
1,225
Aufsatz im Buch
63
Book section
63
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
19
Working Paper
19
Hochschulschrift
13
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
7
Sammelwerk
7
Thesis
6
Case study
5
Fallstudie
5
Aufsatzsammlung
4
Collection of articles written by one author
2
Lehrbuch
2
Sammlung
2
Festschrift
1
Konferenzschrift
1
Textbook
1
more ...
less ...
Language
All
English
1,397
German
28
Polish
2
Author
All
Loureiro, Sandra Maria Correia
12
Hollebeek, Linda D.
10
Guzman, Francisco
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Usman, Osly
7
Becker, Kip
6
Rita, Paulo
6
Wallace, Elaine
6
Augusto, Mário Gomes
5
Brandão, Amélia Maria Pinto da Cunha
5
Burmann, Christoph
5
Füller, Johann
5
Kumar, Jitender
5
Kumar, V.
5
Kumar, Vikas
5
Pauwels, Koen
5
Aslam, Wajeeha
4
Bang Nguyen Viet
4
Bang, Nguyen
4
Berger, Jonah
4
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Garay Tamajón, Luis Alfonso
4
Johnson, Lester W.
4
Kunkel, Thilo
4
Liao, Shu-Hsien
4
Nobre, Helena
4
Rauschnabel, Philipp A.
4
Sashittal, Hemant Chaitanya
4
Schnittka, Oliver
4
Torres, Pedro M.
4
Tran, Trang
4
Verlegh, Peeter
4
Wang, Yonggui
4
Šerić, Maja
4
Arnhold, Ulrike
3
Arya, Vikas
3
Azar, Salim L.
3
more ...
less ...
Institution
All
Ernst-Moritz-Arndt-Universität Greifswald
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of business research : JBR
79
The journal of product & brand management
54
Journal of retailing and consumer services
46
The journal of brand management : an international journal
46
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Cogent business & management
20
Asia Pacific journal of marketing and logistics
19
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Psychology & marketing
16
Marketing intelligence & planning
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of Asian finance, economics and business : JAFEB
14
Tourism management : research, policies, practice
14
Tourism management perspectives : TMP
14
International journal of hospitality management
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of marketing management : MM
12
International journal of advertising : the review of marketing communications
11
Journal of internet commerce
10
Journal of marketing
10
Journal of promotion management : JPM
10
Technological forecasting & social change : an international journal
10
International journal of consumer studies
9
Journal of fashion marketing and management
9
Journal of hospitality marketing & management
9
Journal of strategic marketing
9
Business horizons
7
European journal of marketing : EJM
7
International journal of technology marketing : IJTMkt
7
Journal of global marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of international consumer marketing
7
Journal of vacation marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,427
Showing
1
-
10
of
1,427
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
2
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
3
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
4
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
5
Influence of brand related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Arif, Imtiaz
;
Aslam, Wajeeha
;
Siddiqui, Hira
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10012205678
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
8
Consumer life and user generated content in the age of social media
Cheregi, Bianca-Florentina
- In:
Management dynamics in the knowledge economy
6
(
2018
)
2/20
,
pp. 285-305
Persistent link: https://www.econbiz.de/10012118481
Saved in:
9
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
10
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->