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Markenimage
Konsumentenverhalten
71
Consumer behaviour
70
Advertising
49
Werbung
48
Brand management
38
Markenführung
37
Meta-analysis
37
Advertising effects
34
Meta-Analyse
34
Werbewirkung
34
Brand image
25
Luxury goods
18
Luxusgüter
18
Theorie
18
Bibliometrie
17
Deutschland
17
Marktforschung
17
Bibliometrics
16
Germany
16
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Market research
15
Relationship marketing
15
Theory
15
Betriebswirtschaftslehre
14
Internet marketing
14
Marketingmanagement
14
Online-Marketing
14
Marketing management
13
Social Web
13
Social web
13
Business economics
12
Empirical method
11
Empirische Methode
11
B-to-B-Marketing
10
Business-to-business marketing
10
Gender
10
Geschlecht
10
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23
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4
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24
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24
Arbeitspapier
1
Collection of articles of several authors
1
Sammelwerk
1
Working Paper
1
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English
24
German
3
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Christodoulides, George
17
Eisend, Martin
9
Veloutsou, Cleopatra
4
Chatzipanagiotou, Kalliopi
3
De Chernatony, Leslie
3
Pappu, Ravi
3
Langer, Alexandra
2
Richter, Thorsten
2
Sauer, Nicola E.
2
Arslanagic-Kalajdzic, Maja
1
Balabanis, George
1
Bartsch, Fabian
1
Bergkvist, Lars
1
Boisvert, Jean
1
Bonhomme, Jennifer
1
Brakus, J. Joško
1
Cadogan, John W.
1
Coleman, Darren
1
Coleman, Darren Andrew
1
Dahlén, Micael
1
Davvetas, Vasileios
1
Diamantopoulos, Adamantios
1
Gerrath, Maximilian H. E. E.
1
Ghantous, Nabil
1
Jevons, Colin
1
Karpinska-Krakowiak, Malgorzata
1
Khan, M. Sajid
1
Leek, Sheena
1
Mandler, Timo
1
Michaelidou, Nina
1
Qiao, Jiayu
1
Rosengren, Sara
1
Siamagka, Nikoletta Theofania
1
Siamagka, Nikoletta-Theofania
1
Stathopoulou, Anastasia
1
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International marketing review
2
Journal of international marketing
2
The journal of product & brand management
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
26
USB Cologne (EcoSocSci)
1
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1
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Breaking free from the industrial age paradigm of branding
Christodoulides, George
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
Saved in:
3
Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
Saved in:
4
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
5
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
8
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
9
Guest editorial: Defining, measuring and managing brand equity
Pappu, Ravi
;
Christodoulides, George
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 433-434
Persistent link: https://www.econbiz.de/10011778289
Saved in:
10
Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George
;
De Chernatony, Leslie
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
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