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Markenimage
Customer satisfaction
15,261
Kundenzufriedenheit
13,605
Consumer behaviour
6,420
Service quality
6,371
Dienstleistungsqualität
6,165
Konsumentenverhalten
6,136
Relationship marketing
5,481
Beziehungsmarketing
5,428
Consumer attitudes
1,786
Verbrauchereinstellung
1,424
customer satisfaction
1,267
Satisfaction
1,093
Customer service
1,048
Online retailing
1,046
Online-Handel
1,046
Job satisfaction
1,006
Arbeitszufriedenheit
1,005
Kundenservice
988
Qualitätsmanagement
922
Holiday behaviour
912
Urlaubsverhalten
912
Quality management
897
Electronic Commerce
827
Emotion
815
E-commerce
809
Beschwerdemanagement
774
Complaint management
774
Confidence
732
Vertrauen
732
Brand image
710
Tourism
703
Retail trade
693
Brand management
688
Einzelhandel
683
Tourismus
676
Markenführung
669
Verbraucherzufriedenheit
660
Hotel industry
657
Hotellerie
653
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English
683
German
13
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Han, Heesup
10
Loureiro, Sandra Maria Correia
6
Gil Saura, Irene
5
Usman, Osly
5
Wong, IpKin Anthony
5
Bilgihan, Anil
4
Chahal, Hardeep
4
Chua, Bee-Lia
4
Civelek, Mustafa Emre
4
Huber, Frank
4
Hwang, Jinsoo
4
Hyun, Sunghyup Sean
4
Japutra, Arnold
4
Kim, Jinkyung Jenny
4
Rather, Raouf Ahmad
4
Wu, Wann-Yih
4
Yu, Jongsik
4
Ahn, Jiseon
3
Assaker, Guy
3
Bang, Nguyen
3
Büttner, Miriam
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Enkawa, Takao
3
Fazal-e-Hasan, Syed
3
Frank, Björn
3
Fuentes-Blasco, María
3
Ha, Hong Youl
3
Johnson, Lester W.
3
Khan, Imran
3
Kim, Heather Markham
3
King, Ceridwyn
3
Leckie, Civilai
3
Liu, Chih-Hsing
3
Lombart, Cindy
3
Louis, Didier
3
Melewar, T. C.
3
Molinillo, Sebastian
3
Moon, Hyoungeun
3
Okumus, Fevzi
3
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Ernst-Moritz-Arndt-Universität Greifswald
1
Springer Fachmedien Wiesbaden
1
Universität Kassel
1
Verlag Dr. Kovač
1
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Journal of retailing and consumer services
29
Journal of business research : JBR
26
The journal of brand management : an international journal
22
Journal of travel and tourism marketing
18
International journal of hospitality management
17
The journal of product & brand management
14
Journal of hospitality marketing & management
12
Journal of vacation marketing
10
Asia Pacific journal of marketing and logistics
9
International journal of contemporary hospitality management
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Psychology & marketing
9
Cogent business & management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Tourism management : research, policies, practice
8
International journal of internet marketing and advertising : IJIMA
6
Journal of destination marketing & management
6
Services marketing quarterly
6
The journal of services marketing
6
Global business review
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of Islamic marketing
5
Marketing intelligence & planning
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
The service industries journal
5
European journal of marketing : EJM
4
International journal of market research
4
Inventi impact: retailing & consumer services
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Corporate reputation review
3
EuroMed journal of business
3
European research studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
International journal of technology marketing : IJTMkt
3
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ECONIS (ZBW)
696
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1
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696
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1
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
2
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
3
Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
Saved in:
4
The relationship between green perceived quality and green purchase intention : a three-path mediation approach using green satisfaction and green trust
Gil, Mathew Thomas
;
Jacob, Jayanth
- In:
International journal of business innovation and research
15
(
2018
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011954644
Saved in:
5
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
6
Intention to choose Halal products : the role of religiosity
Mukhtar, Arshia
;
Butt, Muhammad Mohsin
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
2
,
pp. 108-120
Persistent link: https://www.econbiz.de/10009575256
Saved in:
7
Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
Saved in:
8
Constraints and drivers of growth in the ethical fashion sector : the case of France
Achabou, Mohamed Akli
;
Dekhili, Sihem
- In:
Sustainable fashion supply chain management : from …
,
(pp. 167-181)
.
2015
Persistent link: https://www.econbiz.de/10010518687
Saved in:
9
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009729463
Saved in:
10
The moderating role of brand reputation and moral obligation : an application of the theory of planned behavior
Bang, Jyejin
;
Odio, Michael A.
;
Reio, Thomas G. <Jr.>
- In:
The journal of management development
33
(
2014
)
4
,
pp. 282-298
Persistent link: https://www.econbiz.de/10010363330
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