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Marketing in business management : text and readings
Shaw, Steven J.; Gittinger, C. McFerron - 1963
Persistent link: https://www.econbiz.de/10002800624
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Modern marketing management : an integrated approach
Mauser, Ferdinand F. - 1961
Persistent link: https://www.econbiz.de/10002480097
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Principles of marketing : the management view
Buskirk, Richard H. - 1961
Persistent link: https://www.econbiz.de/10001967057
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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A managerial introduction to marketing
Staudt, Thomas A.; Taylor, Donald A.; Bowersox, Donald J. - 1976 - 3. ed.
Persistent link: https://www.econbiz.de/10013474862
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The management of marketing
Wilson, Michael Thomas - 1980
Persistent link: https://www.econbiz.de/10000559272
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Marketing strategy and management
Constantin, James A.; Evans, Rodney E.; Morris, Malcolm L. - 1976
Persistent link: https://www.econbiz.de/10000042159