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Produktionsketten, Absatzsyste...
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Marketing
Marketingmanagement
16,946
Marketing management
16,360
Theorie
4,885
Theory
4,853
Agro-industry
4,566
Agroindustrie
4,566
Produktionssteuerung
3,681
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3,544
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3,133
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2,636
Consumer behaviour
2,587
Konsumentenverhalten
2,579
Deutschland
2,241
Germany
2,078
Landwirtschaft
1,989
Relationship marketing
1,905
Beziehungsmarketing
1,897
USA
1,805
Agriculture
1,796
United States
1,748
Scheduling-Verfahren
1,497
Scheduling problem
1,493
Brand management
1,428
Markenführung
1,420
Strategisches Management
1,196
Online-Marketing
1,166
Internet marketing
1,127
Unternehmenserfolg
1,105
Firm performance
1,101
Innovation
1,071
Agrarpolitik
1,000
Food industry
1,000
Ernährungsindustrie
999
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936
SME
915
KMU
914
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855
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797
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773
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221
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Kotler, Philip
83
Meffert, Heribert
30
Bruhn, Manfred
25
Kerin, Roger A.
23
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Pepels, Werner
20
Hartley, Steven W.
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Burmann, Christoph
12
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Huber, Frank
11
Tomczak, Torsten
11
Kleinaltenkamp, Michael
10
Aaker, David A.
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Runia, Peter
9
Sheth, Jagdish N.
9
Ahlert, Dieter
8
Backhaus, Klaus
8
Levinson, Jay Conrad
8
McDonald, Malcolm
8
Morgan, Neil A.
8
Adeola, Ogechi
7
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hinson, Robert
7
Hutt, Michael D.
7
Kitchen, Philip J.
7
Kreutzer, Ralf T.
7
Krohmer, Harley
7
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American Marketing Association
35
Springer Fachmedien Wiesbaden
17
OECD
10
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachhochschule Reutlingen / European School of Business
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
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SpringerLink / Bücher
69
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
51
Europäische Hochschulschriften / 5
33
Lehrbuch
33
European journal of marketing : EJM
22
Springer eBook Collection
22
Journal of marketing management : MM
21
Gabler Edition Wissenschaft
20
Journal of strategic marketing
20
Springer eBook Collection / Business and Economics
19
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Marketing theory
15
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
OECD Health Statistics
9
Cogent business & management
8
Journal of Islamic marketing
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European Journal of Marketing
7
European research studies
7
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Source
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ECONIS (ZBW)
3,366
USB Cologne (EcoSocSci)
163
Other ZBW resources
15
EconStor
4
BASE
3
USB Cologne (business full texts)
2
RePEc
1
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1
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
2
Strategien im vertikalen Marketing : handelsorientierte Konzeptionen der Industrie
Irrgang, Wolfgang
-
1989
Persistent link: https://www.econbiz.de/10000087623
Saved in:
3
The benefits of marketing cooperations : exemplified with "Der Club Bertelsmann"
Laukamm, Thomas
;
Hauswald, Carina
-
2007
Persistent link: https://www.econbiz.de/10003331028
Saved in:
4
Kooperative Absatzplanung : Einführungsstrategie für den Prognosedatenaustausch
Draenert, Patric
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001615515
Saved in:
5
Handbuch Trade-Marketing : Konzepte, Instrumente, Organisationsgestaltung und Management
Czech-Winkelmann, Susanne
-
2002
-
1. Aufl., 1. Dr
Persistent link: https://www.econbiz.de/10001653624
Saved in:
6
Management in marketing channels
Stern, Louis W.
-
1989
Persistent link: https://www.econbiz.de/10014369208
Saved in:
7
Der neue Weg zum Kunden : Vom Trade-Marketing zum Shopper-Marketing; Grundlagen, Konzepte, Instrumente
Czech-Winkelmann, Susanne
-
2011
Persistent link: https://www.econbiz.de/10014008609
Saved in:
8
Agricultural marketing and price analysis
Norwood, F. Bailey
;
Lusk, Jayson L.
-
2008
Persistent link: https://www.econbiz.de/10003546416
Saved in:
9
Market orientation : transforming food and agribusiness around the customer
Lindgreen, Adam
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10010475022
Saved in:
10
Policies and agricultural development in Ukraine
Cramon-Taubadel, Stephan von
(
ed.
); …
-
2001
Persistent link: https://www.econbiz.de/10001614596
Saved in:
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