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Varadarajan, Rajan
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Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
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2
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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4
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803935
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5
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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6
Foundations of strategic marketing
Varadarajan, Rajan
- In:
The Routledge companion to strategic marketing
,
(pp. 3-19)
.
2021
Persistent link: https://www.econbiz.de/10012498413
Saved in:
7
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
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8
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
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9
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
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10
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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