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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Industrial buying and creative marketing
Robinson, Patrick J.; Faris, Charles W. - 1967
Persistent link: https://www.econbiz.de/10000577840
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Assessing the impact of patent infringement on new product sales
Mahajan, Vijay - In: Technological forecasting & social change : an … 28 (1985) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Rethinking marketing : Peter Drucker's challenge
Wind, Yoram - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
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Strategic marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503400
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Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram (contributor) - 2004
Persistent link: https://www.econbiz.de/10004446773
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Convergence marketing : strategies for reaching the new hybrid consumer
Wind, Yoram; Mahajan, Vijay - 2002
Persistent link: https://www.econbiz.de/10004740615
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New product forecasting : models and applications
Wind, Yoram (contributor) - 1981
Persistent link: https://www.econbiz.de/10004619129