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Emotionale Werbung
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Marketing
Werbung
13,739
Emotion
10,413
Advertising
10,323
Konsumentenverhalten
6,280
Consumer behaviour
6,262
Werbewirkung
4,273
Advertising effects
4,198
Theorie
2,551
Theory
2,491
Online-Marketing
2,004
Internet marketing
1,998
Wirtschaftspsychologie
1,904
Economic psychology
1,657
USA
1,449
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1,396
Brand management
1,391
advertising
1,372
Deutschland
1,337
United States
1,293
Werbepsychologie
1,175
Kognition
1,132
Cognition
1,128
Experiment
1,070
Psychology of advertising
1,054
Persönlichkeitspsychologie
1,000
Personality psychology
993
Relationship marketing
948
Beziehungsmarketing
944
Social Web
939
Social web
938
Markenimage
919
Brand image
894
Germany
879
Intelligenz
852
Intelligence
830
Customer satisfaction
823
Kundenzufriedenheit
823
Marketingmanagement
780
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771
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28
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20
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19
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15
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14
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12
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11
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10
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10
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7
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7
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6
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Pepels, Werner
11
Unger, Fritz
10
Bruhn, Manfred
9
Koschnick, Wolfgang J.
9
Wheeler, Alina
9
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Raab, Gerhard
7
Rapp, Stan
7
Richards, Timothy J.
7
Häusel, Hans-Georg
6
Boenigk, Michael
5
Kaiser, Harry M.
5
Kitchen, Philip J.
5
Stumpf, Marcus
5
Unger, Alexander
5
Baker, Michael John
4
Basu, Kaushik
4
Bünte, Claudia
4
Hackley, Christopher E.
4
Hill, Dan
4
Kimmel, Allan J.
4
Wang, Jing
4
Belch, George E.
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
Breyer-Mayländer, Thomas
3
Cong, Lin William
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Geuens, Maggie
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Hofe, Klaus G.
3
Johnson, Justin P.
3
Kardes, Frank R.
3
Kath, Joachim
3
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Agricultural and Applied Economics Association - AAEA
9
Springer Fachmedien Wiesbaden
9
American Marketing Association
7
Economic Research Service, Department of Agriculture
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Haufe-Lexware GmbH & Co. KG
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Akademie für Naturschutz und Landschaftspflege
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Copenhagen Symposium <1, 1989>
1
Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Dipartimento di Management, Università Ca' Foscari Venezia
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economics Research, World Bank Group
1
Economist Conference Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Fachhochschule Reutlingen / European School of Business
1
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SpringerLink / Bücher
22
Journal of historical research in marketing
13
Journal of business research : JBR
7
European journal of marketing : EJM
6
Springer eBook Collection
6
Springer eBook Collection / Business and Economics
6
Journal of Islamic marketing : JIMA
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Research
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
4
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising research
4
Lehrbuch
4
BAW-Texte / Reihe Public Relations
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Gabler Edition Wissenschaft
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of islamic marketing and branding
3
Journal of Agricultural and Applied Economics
3
Journal of Agricultural and Resource Economics
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of retailing and consumer services
3
Know-how to use
3
Markenbrand
3
Routledge studies in marketing
3
Transfer : Zeitschrift für Kommunikation und Markenmanagement
3
Zeszyty naukowe
3
1999 Annual meeting, August 8-11, Nashville, TN
2
2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
2
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
2
A Ronald Press Publication
2
Absatzwirtschaft / Schriften zum Marketing
2
Agricultural Information Bulletins
2
BestMasters
2
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Source
All
ECONIS (ZBW)
720
USB Cologne (EcoSocSci)
257
RePEc
48
BASE
13
USB Cologne (business full texts)
8
EconStor
7
OLC EcoSci
2
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1
Color effects in print
advertising
: a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
2
Kauf mich! : visuelle Rhetorik in der
Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
Saved in:
3
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual
Advertising
and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
4
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
5
Popcorn in the cinema : oral interference sabotages
advertising
effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
6
Persuasive silence
Suzuki, Toru
-
2012
. -- Signaling game ; Consideration set ; Counter signaling ; Limited attention ; Marketing ;
Advertising
…
Persistent link: https://www.econbiz.de/10009516790
Saved in:
7
Selling modernity :
advertising
in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
8
Brand new China :
advertising
, media, and commercial culture
Wang, Jing
-
2008
Persistent link: https://www.econbiz.de/10003489546
Saved in:
9
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and marketing,
advertising
and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
10
Marketing, modernity, and "the German people's soul" :
advertising
and its enemies in late imperial Germany, 1896 - 1914
Repp, Kevin
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 27-51)
.
2007
Persistent link: https://www.econbiz.de/10003603993
Saved in:
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