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Assessing the impact of patent infringement on new product sales
Mahajan, Vijay - In: Technological forecasting & social change : an … 28 (1985) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
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Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
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The challenge of digital marketing
Wind, Jerry; Mahajan, Vijay - In: Digital marketing : global strategies from the world's …, (pp. 3-25). 2001
Persistent link: https://www.econbiz.de/10001599854
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Marketing in the C-suite : a study of chief marketing officer power in firms' top management teams
Nath, Pravin; Mahajan, Vijay - In: Journal of marketing 75 (2011) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10008840470
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The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 68 (2015) 2, pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
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Chief marketing officers : a study of their presence in firms' top management teams
Nath, Pravin; Mahajan, Vijay - In: Journal of marketing 72 (2008) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10003643012
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Contemporary perspectives on strategic market planning
Kerin, Roger A.; Mahajan, Vijay; Varadarajan, P. Rajan - 1989 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004098737
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Convergence marketing : strategies for reaching the new hybrid consumer
Wind, Yoram; Mahajan, Vijay - 2002
Persistent link: https://www.econbiz.de/10004740615
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New-product forecasting : models and applications
Wind, Yoram (ed.); Mahajan, Vijay (contributor);  … - 1981
Persistent link: https://www.econbiz.de/10013502063