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Marketing Research in the Cour...
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Marketing
Marktforschung
56
Theorie
26
Theory
26
Market research
20
Vereinigte Staaten
19
Conjoint analysis
18
Conjoint-Analyse
18
Marketing theory
16
Marketingtheorie
16
Marketing management
14
Marketingmanagement
14
Consumer behaviour
11
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11
Konsumentenverhalten
10
Paul E. Green
10
Werbung
10
International marketing
9
Produktgestaltung
9
Absatzpolitik
8
Market segmentation
8
Multivariate Analyse
8
Betriebswirtschaftliche Entscheidungen
7
Internationales Marketing
7
Marketingforschung
7
Marktsegmentierung
7
Multivariate analysis
7
Advertising
6
Absatz
5
Entscheidung
5
Scientific method
5
Wissenschaftliche Methode
5
Absatztheorie
4
Advertising effects
4
Betriebsmaterialwirtschaft
4
Betriebsplanung
4
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4
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4
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4
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15
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English
19
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Wind, Yoram
14
Green, Paul E.
7
Mahajan, Vijay
3
Tull, Donald S.
2
Alderson, Wroe
1
Day, George S.
1
Faris, Charles W.
1
Gunther, Robert E.
1
Johnson, Richard M.
1
Kotler, Philip
1
Neal, William D.
1
Nicosia, Francesco M.
1
Roberts, John
1
Robinson, Patrick J.
1
Sharma, Subhash
1
Sheth, Jagdish N.
1
Silk, Alvin J.
1
Srinivasan, V.
1
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1
cardozo, Richard N.
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Marketing Science Institute
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International series in quantitative marketing
2
Legends in marketing
2
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1
Fundamentals of marketing research ; Vol. 6
1
International series in quantitative marketing : ISQM
1
Journal of the Academy of Marketing Science
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Prentice-Hall International Series in Management
1
Prentice-Hall international series in management
1
Series of books / Marketing Science Institute, Philadelphia
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
5
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1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
2
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
3
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004446773
Saved in:
4
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2005
-
1. softcover print.
Persistent link: https://www.econbiz.de/10004854715
Saved in:
5
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
Saved in:
6
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
7
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
8
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
9
Assessing the impact of patent infringement on new product sales
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
28
(
1985
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
Saved in:
10
Industrial buying and creative marketing
Robinson, Patrick J.
;
Faris, Charles W.
-
1967
Persistent link: https://www.econbiz.de/10000577840
Saved in:
1
2
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