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Marketing
USA
12
United States
12
Salespeople
9
Selling
9
Verkauf
9
Verkaufspersonal
9
Sales promotion
7
Verkaufsförderung
7
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Perception
5
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5
Saudi Arabia
5
Saudi-Arabien
5
Wahrnehmung
5
Customer value
4
Kundenwert
4
Qualitative Methode
4
Qualitative method
4
Sales-marketing interface
4
Ethics
3
Grounded Theory
3
Grounded theory
3
Interface management
3
Lieferantenmanagement
3
Managers
3
Schnittstellenmanagement
3
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qualitative
3
B-to-B-Marketing
2
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2
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2
Business-to-business marketing
2
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2
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English
12
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Malshe, Avinash
12
Biemans, Wim
2
Biemans, Wim G.
2
Johnson, Jeff S.
2
Al-Habib, Mohammed
1
Brenčič, Maja Makovec
1
Ezzi, Shaza
1
Hughes, Douglas E.
1
Keszey, Tamara
1
Khatib, Jamal A. al-
1
Le Bon, Joël
1
Rouziès, Dominique
1
Segalla, Michael
1
Sohi, Ravipreet S.
1
Viio, Paul
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of personal selling & sales management : JPSSM
2
Journal of Business & Industrial Marketing
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Selling and sales force management collection
1
Strategic sales and strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
10
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1
Other ZBW resources
1
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1
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
Saved in:
2
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
3
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
4
The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1
Keszey, Tamara
;
Biemans, Wim
;
Malshe, Avinash
-
2013
Persistent link: https://www.econbiz.de/10011287888
Saved in:
5
Sales buy-in of marketing strategies : exploration of its nuances antecedents, and contextual conditions
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
3
,
pp. 207-225
Persistent link: https://www.econbiz.de/10003882814
Saved in:
6
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
7
The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.
;
Le Bon, Joël
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Saved in:
8
Sales-marketing interface in Saudi Arabia : a commentary
Rouziès, Dominique
;
Segalla, Michael
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1298-1300
Persistent link: https://www.econbiz.de/10009562029
Saved in:
9
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
10
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
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