Azoulay, Rafik; Al-Maghribi, Omar - In: International Journal of Technology for Business (IJTB) 1 (2019) 2, pp. 34-42
The article analyses various aspects pertaining to international marketing. In this regard the potential market entry in Morocco of a UK based electronics appliance manufacturer is analysed. The article further provides analysis of marketing planning tools such as PESTEL to identify the focal...