Similar Search Results

The dark side of marketing communications : critical marketing perspectives

Hill, Tim; McDonagh, Pierre - 2021

"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing...

Persistent link: https://www.econbiz.de/10012224521

Introduction to the special issue: Sustainability as megatrend I

McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252

Persistent link: https://www.econbiz.de/10010402645

Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?

Prothero, Andrea; McDonagh, Pierre - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 134-139

Persistent link: https://www.econbiz.de/10012586871

Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling

Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing 41 (2021) 1, pp. 166-171

Persistent link: https://www.econbiz.de/10012485428

The dark side of marketing communications : critical marketing perspectives

Hill, Tim; McDonagh, Pierre - 2020

Persistent link: https://www.econbiz.de/10013182573

Diffusing market orientation to drive marketing capital : evidence from Vietnam

Nguyen Dinh Tho; Nguyen Thi Mai Trang; Shultz, Clifford J. - In: Journal of strategic marketing 26 (2018) 6, pp. 520-531

Persistent link: https://www.econbiz.de/10011976047

Macromarketing applications, Part I: ethical concerns, social issues, and animal companions

Holbrook, Morris B. - 2015

Persistent link: https://www.econbiz.de/10010505794

The Arizona market : a marketing systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity

Sredl, Katherine C.; Shultz, Clifford J.; Brečić, Ružica - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 300-316

Persistent link: https://www.econbiz.de/10011750564

Marketing : the next 40,000 years

Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 328-330

Persistent link: https://www.econbiz.de/10011750625

Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars

Mittelstaedt, John D.; Kilbourne, William E.; Shultz, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2513-2516

Persistent link: https://www.econbiz.de/10011399557