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Co-creation of value in servic...
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Marketing
Relationship marketing
36
Services marketing
32
Marketing theory
27
Beziehungsmarketing
26
Dienstleistungsmarketing
24
Marketingtheorie
19
Value creation
19
Betriebliche Wertschöpfung
17
Marketing management
17
Dienstleistung
16
Lieferantenmanagement
16
Marketingmanagement
16
Supplier relationship management
16
Dienstleistungsgewerbe
15
Absatz
13
Dienstleistungssektor
10
Service-dominant logic
10
Services
10
Service logic
9
Service-Dominant Logic
9
Customer integration
8
Kundenintegration
8
Service quality
8
Consumer behaviour
7
Customer value
7
Konsumentenverhalten
7
Kundenwert
7
Management
7
Service management
7
Dienstleistungsqualität
6
Service industry
6
Theorie
6
Theory
6
Beziehungsmanagement
5
Communication
5
Dienstleistungsbetrieb
5
Dienstleistungsmanagement
5
Kundenmanagement
5
Schweden
5
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13
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10
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research-article
5
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3
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3
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2
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1
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1
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1
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English
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Grönroos, Christian
23
Gummesson, Evert
1
Holmlund, Maria
1
Polese, Francesco
1
Strandvik, Tore
1
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European Journal of Marketing
3
Meddelanden från Svenska Handelshögskolan
2
Forskningsrapporter från Svenska Handelshögskolan
1
History of marketing thought ; Volume 3
1
Journal of Service Management
1
Journal of historical research in marketing
1
Journal of service management
1
Management Decision
1
Organization and management series
1
The SAGE handbook of marketing theory
1
The journal of business & industrial marketing
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
7
Other ZBW resources
5
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1
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
2
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
3
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
4
Relationship marketing as promise management
Grönroos, Christian
- In:
The SAGE handbook of marketing theory
,
(pp. 397-412)
.
2010
Persistent link: https://www.econbiz.de/10003923197
Saved in:
5
Service management and marketing : a customer relationship management approach
Grönroos, Christian
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001468264
Saved in:
6
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
7
Service-oriented strategies in industrial marketing
Grönroos, Christian
-
1985
Persistent link: https://www.econbiz.de/10013400566
Saved in:
8
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
9
Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10013501961
Saved in:
10
The mental footprint of marketing in the broadroom
Strandvik, Tore
;
Holmlund, Maria
;
Grönroos, Christian
- In:
Journal of service management
25
(
2014
)
2
,
pp. 241-252
Persistent link: https://www.econbiz.de/10010343474
Saved in:
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