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11
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8
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5
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4
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2
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World Marketing Congress <19., 2016, Paris>
2
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1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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Bangladesh Small and Cottage Industries Corporation <Dhaka>
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1
Bund Deutscher Verkaufsförderer und Trainer
1
Campus Verlag
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
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Europäische Hochschulschriften / 5
9
SpringerLink / Bücher
9
European Journal of Marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Journal of marketing management : MM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International series in quantitative marketing
5
International Journal of Bank Marketing
4
International journal of market research
4
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing Intelligence & Planning
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Springer eBook Collection
4
AMS review : official publication of the Academy of Marketing Science
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
International journal of wine business research : IJWBR
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of marketing
3
Know-how to use
3
Marketing theory
3
Revista Española de Estudios Agrosociales y Pesqueros
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Consumer perception of product risks and benefits
2
Developments in marketing science
2
Edward Elgar E-Book Archive
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Electronic markets : the international journal on networked business
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ECONIS (ZBW)
686
USB Cologne (EcoSocSci)
79
Other ZBW resources
22
RePEc
7
BASE
2
EconStor
1
Showing
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797
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1
Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
2
A systematic literature review : digital marketing and its impact on SMEs
Jadhav, Gauri Girish
;
Gaikwad, Shubhangi Vitthal
; …
- In:
Journal of Indian business research
15
(
2023
)
1
,
pp. 76-91
Persistent link: https://www.econbiz.de/10014326466
Saved in:
3
"Elephants can't gallop" :
performativity
, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Saved in:
4
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
5
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
6
Building markets for clean technologies : controversies, environmental concerns and economic worth
Doganova, Liliana
;
Karnøe, Peter
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 22-31
Persistent link: https://www.econbiz.de/10010481971
Saved in:
7
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien
;
Depeyre, Colette
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
Saved in:
8
Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
9
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
10
The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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