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~subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"Social Web"
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E-Game-Advertising als Ersatz...
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Deutsche Gesellschaft für Tourismuswissenschaft
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Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
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International journal of advertising : the review of marketing communications
47
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
23
European journal of operational research : EJOR
22
International journal of internet marketing and advertising : IJIMA
22
Journal of marketing communications
21
Journal of retailing and consumer services
21
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of advertising research
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European journal of marketing : EJM
13
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Psychology & marketing
13
Journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of industrial organization
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
CESifo working papers
9
International journal of electronic commerce : IJEC
9
Journal of current issues and research in advertising
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of marketing management : MM
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
8
Technological forecasting & social change : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Discussion papers / CEPR
7
International journal of production economics
7
Journal of Islamic marketing : JIMA
7
Research
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Economics letters
6
International journal of production research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of technology marketing : IJTMkt
6
Journal of advertising
6
Journal of economic dynamics & control
6
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ECONIS (ZBW)
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1
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
2
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
3
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
4
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
5
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
6
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
7
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
Saved in:
8
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
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