//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An assessment of measurement i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Internet
21,715
Marktforschung
12,268
Market research
6,832
Electronic Commerce
5,100
Interview
5,000
Deutschland
4,997
Befragung
4,862
E-commerce
4,644
Germany
3,936
Theorie
3,605
Theory
3,520
Consumer behaviour
3,436
Konsumentenverhalten
3,254
USA
2,030
Welt
1,927
World
1,886
United States
1,803
Umfrage
1,533
Marketing
1,502
Social Web
1,489
Social web
1,485
Informationstechnik
1,336
Internet marketing
1,330
Online-Marketing
1,305
Information technology
1,299
Online-Handel
1,292
Online retailing
1,288
internet
994
Marketingmanagement
938
Vereinigte Staaten
935
Relationship marketing
866
Beziehungsmarketing
842
Innovation
769
EU-Staaten
718
Breitbandkommunikation
705
EU countries
701
Unternehmen
683
Broadband communications
678
China
656
more ...
less ...
Online availability
All
Undetermined
147
Free
60
Type of publication
All
Book / Working Paper
527
Article
380
Journal
7
Type of publication (narrower categories)
All
Article in journal
287
Aufsatz in Zeitschrift
287
Hochschulschrift
93
Aufsatz im Buch
87
Book section
87
Thesis
84
Graue Literatur
72
Non-commercial literature
72
Bibliografie enthalten
59
Bibliography included
59
Collection of articles of several authors
58
Sammelwerk
58
Lehrbuch
56
Textbook
49
Arbeitspapier
31
Aufsatzsammlung
31
Working Paper
31
Konferenzschrift
29
Conference proceedings
20
Glossar enthalten
19
Glossary included
19
Case study
14
Fallstudie
14
Handbook
14
Handbuch
14
Ratgeber
9
Guidebook
8
Bibliografie
7
Conference paper
5
Festschrift
5
Konferenzbeitrag
5
research-article
5
Collection of articles written by one author
3
Mikroform
3
Reprint
3
Sammlung
3
CD-ROM, DVD
2
Fallstudiensammlung
2
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
632
German
272
French
5
Polish
4
Russian
4
Danish
1
Dutch
1
Swedish
1
more ...
less ...
Author
All
Bauer, Hans H.
7
Fritz, Wolfgang
7
Wagner, Udo
7
Hawkins, Del I.
6
Peter, Jerome Paul
6
Albers, Sönke
5
Bieger, Thomas
5
Donnelly, James H.
5
Herrmann, Andreas
5
Homburg, Christian
5
Mothersbaugh, David L.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Baier, Daniel
4
Di Benedetto, C. Anthony
4
Ferrell, Odies C.
4
Gierl, Heribert
4
Harker, Patrick T.
4
Lindgreen, Adam
4
Malhotra, Naresh K.
4
Meffert, Heribert
4
Ottawa, Marco
4
Peñaloza, Lisa
4
Rietz, Christian
4
Sheth, Jagdish N.
4
Simon, Hermann
4
Stevens, Robert E.
4
Wind, Yoram
4
Winer, Russell S.
4
Beckman, Theodore N.
3
Best, Roger J.
3
Boyd, Harper W.
3
Buell, Victor P.
3
Chaffey, Dave
3
Clancy, Kevin J.
3
Davidson, William R.
3
Diamantopoulos, Adamantios
3
Duncan, Delbert J.
3
Eisend, Martin
3
more ...
less ...
Institution
All
American Marketing Association
15
European Society for Opinion and Marketing Research
6
Springer Fachmedien Wiesbaden
3
AMACOM
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Universität St. Gallen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesverband des Deutschen Güterfernverkehrs
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cornelsen Scriptor
1
DePaul University / College of Commerce
1
Deutsch-Koreanische Industrie- und Handelskammer
1
Esomar
1
Finansovyj Universitet
1
Forum Berufsbildung
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
IGI Global
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Inter-American Development Bank
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
John Wiley and Sons <Hoboken, NJ>
1
Kongress der Deutschen Marktforschung <29, 1994, Bremen>
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
13
Marketing intelligence & planning
11
Journal of the Academy of Marketing Science
10
Gabler Edition Wissenschaft
8
Journal of business research : JBR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
SpringerLink / Bücher
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
Customer relationship management in electronic markets
4
Die Betriebswirtschaft : DBW
4
Entscheidungsunterstützung für ökonomische Probleme
4
International journal of internet marketing and advertising : IJIMA
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Schriften zu Marketing und Management
4
Springer eBook Collection / Business and Management
4
The journal of business & industrial marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
European research studies
3
Fundamentals of marketing research ; Vol. 1
3
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
3
International journal of wine business research : IJWBR
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Management research review
3
Marketing Intelligence & Planning
3
Marketing letters : a journal of research in marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
905
Other ZBW resources
9
Showing
1
-
10
of
914
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon
;
Bolton, Nicola
;
Fleming, Scott
; …
- In:
Management research review
39
(
2016
)
7
,
pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
Saved in:
2
Endogeneity in survey research
Sande, Jon Bingen
;
Ghosh, Mrinal K.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 185-204
Persistent link: https://www.econbiz.de/10011882540
Saved in:
3
Ergebnisse zum Käuferverhalten bei Handmaschinen und Heimwerkergeräten : Ansätze eines Marketingkonzepts
Averkamp, Christian
;
Halfmann, Marion
;
Hadzeric, Amina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003656866
Saved in:
4
Modeling the impact of
internet
technology on marketing
Dogan, Kutsal
-
2002
Persistent link: https://www.econbiz.de/10002183893
Saved in:
5
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
6
Strategisches Marketing von Online-Medienprodukten : Marktattraktivität und Wettbewerbspositionen
Kröger, Claudia
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001679673
Saved in:
7
Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
);
Clement, Michel
(
contributor
); …
-
2001
-
3., komplett überarbeitete und erw. Aufl.
Persistent link: https://www.econbiz.de/10001591542
Saved in:
8
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
9
Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products
Isac, Nicoleta
;
Badshah, Waqar
- In:
Romanian economic and business review
14
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012167421
Saved in:
10
The destructive effect of complex analytics on innovativeness
Güçlü, Burçin
;
Canela, Miguel-Ángel
- In:
International journal of applied behavioral economics : …
6
(
2017
)
4
,
pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->