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~subject:"Marketing management"
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Subject
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Marketing management
Internet
19,757
Marketingmanagement
16,903
Electronic Commerce
5,307
E-commerce
4,840
Konsumentenverhalten
3,934
Consumer behaviour
3,931
Theorie
3,888
Theory
3,840
Marketing
3,823
Deutschland
3,567
Germany
3,282
USA
2,402
United States
2,305
Beziehungsmarketing
2,252
Relationship marketing
2,248
Online-Marketing
2,213
Internet marketing
2,195
Welt
2,023
World
1,989
Social Web
1,930
Social web
1,927
Brand management
1,472
Markenführung
1,472
Informationstechnik
1,365
Online-Handel
1,360
Online retailing
1,356
Information technology
1,268
Strategisches Management
1,254
Innovation
1,214
Unternehmenserfolg
1,135
Firm performance
1,125
SME
1,031
KMU
1,028
internet
975
Strategic management
969
Werbung
902
Marktforschung
875
Advertising
796
Internationales Marketing
791
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Online availability
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Undetermined
3,572
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1,545
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Article
9,431
Book / Working Paper
6,605
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49
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7,227
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2,199
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1,085
Graue Literatur
1,045
Non-commercial literature
1,045
Thesis
925
Lehrbuch
689
Collection of articles of several authors
645
Sammelwerk
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Arbeitspapier
464
Working Paper
464
Case study
432
Fallstudie
432
Aufsatzsammlung
333
Konferenzschrift
188
Ratgeber
175
Guidebook
166
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
79
Handbuch
79
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Amtsdruckschrift
31
Bibliografie
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3,802
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11
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4
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3
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2
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1
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Author
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Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
103
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,079
RePEc
5
BASE
1
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija
- In:
Economic analysis : EA
52
(
2019
)
2
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
Saved in:
3
Business communication in the
internet
age
Boarcăs, Camelia
- In:
Economics, management and financial markets
12
(
2017
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10011885765
Saved in:
4
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
Saved in:
5
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000953210
Saved in:
6
Optimales Online-Marketing : Marketingmöglichkeiten und anwendergerechte Gestaltung des Mediums Online
Hoffmann, Stefan
-
1998
Persistent link: https://www.econbiz.de/10000987842
Saved in:
7
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
8
Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000665335
Saved in:
9
Digital cash : commerce on the net
Wayner, Peter
-
1997
-
2nd ed
Persistent link: https://www.econbiz.de/10000621269
Saved in:
10
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
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