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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas; Saren, Michael - 2009
Persistent link: https://www.econbiz.de/10003832355
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Who performs marketing? : dimensions of agential variation in market practice
Hagberg, Johan; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 6, pp. 1028-1037
Persistent link: https://www.econbiz.de/10008655029
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"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark; Jones, D. G. Brian - In: Historical research in marketing management, (pp. 135-159). 2018
Persistent link: https://www.econbiz.de/10011926745
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107