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Marketing management
Marketing
31,285
Kongress
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Dienstleistung
7,065
Deutschland
5,643
Services
3,686
Marketingmanagement
3,554
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1,404
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1,322
Relationship marketing
1,288
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1,273
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1,264
Unternehmen
1,253
Service industry
1,224
Agribusiness
1,103
Konferenz
1,082
Marktforschung
1,039
Economics
984
Conference
964
Europa
878
Werbung
872
Marketingtheorie
860
Marketing theory
852
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832
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786
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Kotler, Philip
71
Meffert, Heribert
24
Kerin, Roger A.
23
Armstrong, Gary
21
Bruhn, Manfred
19
Hartley, Steven W.
19
Keller, Kevin Lane
19
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
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Tomczak, Torsten
10
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9
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9
Runia, Peter
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8
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Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
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American Marketing Association
35
Springer Fachmedien Wiesbaden
16
OECD
10
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Verlag Dr. Kovač
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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SpringerLink / Bücher
64
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
54
Lehrbuch
33
Europäische Hochschulschriften / 5
27
European journal of marketing : EJM
23
Journal of marketing management : MM
22
Journal of strategic marketing
22
Springer eBook Collection
20
Gabler Edition Wissenschaft
18
Journal of marketing
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Schriften zu Marketing und Management
10
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Cogent business & management
8
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
European research studies
7
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ECONIS (ZBW)
3,307
Other ZBW resources
12
BASE
1
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1
Strategic
marketing
plan for the creation of a commodities market in Bolivia
Torres Calderón, Scarlett
-
2010
Commodities market,
marketing
, financial services. - Warenbörse, Dienstleistungsmarketing …
Persistent link: https://www.econbiz.de/10003949233
Saved in:
2
Services
marketing
management : a strategic perspective
Kasper, Hans
;
Helsdingen, Piet van
;
Gabbott, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10002469672
Saved in:
3
Dienstleistungsmarketing : Planung und Gestaltung der Kundenbeziehungen
Kühn, Richard
;
Fasnacht, Roger
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001691703
Saved in:
4
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
5
Innovative Vertriebs- und Marketingkonzepte für industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgeschäftes für Industriegasturbinen
Reiff, Gerhard Willi
-
2004
Persistent link: https://www.econbiz.de/10001939851
Saved in:
6
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
7
Factors that influence the
marketing
of professional services
Enerson, Meg
;
Mason, Roger B.
;
Corbishley, Karen M.
- In:
Investment management and financial innovations
13
(
2016
)
3
,
pp. 118-130
Persistent link: https://www.econbiz.de/10011666659
Saved in:
8
Re-placing place in
marketing
: a resource-exchange place perspective
Rosenbaum, Mark
;
Kelleher, Carol
;
Friman, Margareta
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 281-289
Persistent link: https://www.econbiz.de/10011745378
Saved in:
9
Marketing
von Value-added-Services : ein Beitrag zur Angebotsprofilierung im Wettbewerb
Laakmann, Kai
-
1995
Persistent link: https://www.econbiz.de/10013330139
Saved in:
10
Energiedienstleistungen : Strategien und Marketingansätze für eine ökologische Energieversorgung
Seifried, Dieter
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10014013891
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