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China market entry strategy of Paris Baguette
Ryu, Sungmin; Jang, Woojung; Cho, Hyejeong - In: Journal of business case studies 10 (2014) 2, pp. 155-164
Persistent link: https://www.econbiz.de/10010362154
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Entrepreneurial orientation, dynamic capability, and franchisee performance : the role of market responsiveness
Chien, Shih-Yi - In: Entrepreneurship research journal : ERJ 14 (2024) 1, pp. 339-366
Persistent link: https://www.econbiz.de/10014526361
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The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria; Polo-Redondo, Yolanda - In: Journal of strategic marketing 16 (2008) 4, pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
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The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees
Bordonaba-Juste, Victoria; Polo-Redondo, Yolanda - In: Journal of marketing channels : ... distribution … 15 (2007/08) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10003787031
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Market orientation in franchise networks : a contrast analysis of franchisors and franchisees views
Gauzente, Claire - In: The international review of retail, distribution and … 20 (2010) 2, pp. 273-284
Persistent link: https://www.econbiz.de/10003977756
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The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
White, Darin W. - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 162-179
Persistent link: https://www.econbiz.de/10003949205
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Total Loyalty Marketing als Erfolgsmotor für Franchisesysteme
Schüller, Anne M. - In: Das Franchise-System : Handbuch für Franchisegeber und …, (pp. 443-462). 2008
Persistent link: https://www.econbiz.de/10003701184
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Der Franchisegeber als Steuermann
Meffert, Heribert; Meurer, Jörg - In: Das Franchise-System : Handbuch für Franchisegeber und …, (pp. 482-494). 2008
Persistent link: https://www.econbiz.de/10003701194
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Franchising, Tankstellenshops und Multi-Level-Marketing als Formen alternativer Vertriebsmöglichkeiten
Hajnos, Nicole; Mayerhofer, Ulrike; Salcher, Silvia; … - 2003
Persistent link: https://www.econbiz.de/10003559312