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An approach for identifying cannibalization within product line extensions and multibrand strategies
Mason, Charlotte H.; Milne, George R. - In: Handbook of niche marketing : principles and practice, (pp. 67-85). 2006
Persistent link: https://www.econbiz.de/10003322889
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Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal; Milne, George R. - In: Journal of business research : JBR 79 (2017), pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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Toward a framework for assessing covert marketing practices
Milne, George R.; Bahl, Shalini; Rohm, Andrew - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
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Mindful consumption : three consumer segment views
Milne, George R.; Ordenes, Francisco Villarroel; … - In: Australasian marketing journal 28 (2020) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10012253907