Narrow search
Showing 1 - 10 of 14
Cover Image
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Cover Image
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
Cover Image
Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
Cover Image
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
Cover Image
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
Cover Image
Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
Cover Image
Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119
Cover Image
Marketing strategy
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337120
Cover Image
Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram; Findiesen Hays, Catharine - In: Journal of advertising research 56 (2016) 2, pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
Cover Image
Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V. - 2008
Persistent link: https://www.econbiz.de/10003655509