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~subject:"Marketing management"
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Marketing management
Marketing
29,163
Beziehungsmarketing
25,166
Relationship marketing
25,138
Konsumentenverhalten
11,346
Consumer behaviour
11,320
Deutschland
7,545
Germany
6,284
Marketingmanagement
6,194
Theorie
6,108
Theory
6,063
Kundenzufriedenheit
5,479
Customer satisfaction
5,472
Markenführung
4,064
Brand management
4,045
Dienstleistungsqualität
3,966
Service quality
3,963
Electronic Commerce
3,510
Online-Marketing
2,705
Social Web
2,681
Social web
2,677
USA
2,660
Lieferantenmanagement
2,578
Supplier relationship management
2,576
Internet marketing
2,574
Kundenmanagement
2,555
marketing
2,537
Markenimage
2,434
United States
2,377
E-commerce
2,339
Brand image
2,273
Strategisches Management
2,258
Marktforschung
2,095
Sozioökonomischer Wandel
2,054
Markenartikel
2,024
Einzelhandel
1,955
Management
1,955
Unternehmen
1,907
Verbraucherverhalten
1,850
Brand
1,829
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430
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2,267
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40
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Bibliografie enthalten
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Graue Literatur
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Non-commercial literature
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Aufsatzsammlung
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Case study
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Fallstudie
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Ratgeber
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Arbeitspapier
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87
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English
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Kotler, Philip
74
Bruhn, Manfred
53
Homburg, Christian
40
Pepels, Werner
31
Meffert, Heribert
28
Kerin, Roger A.
24
Keller, Kevin Lane
23
Kuß, Alfred
22
Tomczak, Torsten
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Sheth, Jagdish N.
20
Fantapié Altobelli, Claudia
19
Hartley, Steven W.
19
Kumar, V.
18
Peter, Jerome Paul
18
Berndt, Ralph
16
Drees, Norbert
16
Kleinaltenkamp, Michael
16
Sander, Matthias
16
Piercy, Nigel
15
Vrontis, Demetris
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Donnelly, James H.
14
Huber, Frank
14
Unger, Fritz
14
Reinecke, Sven
13
Backhaus, Klaus
12
Rudelius, William
12
Varadarajan, Rajan
12
Albers, Sönke
10
Becker, Jochen
10
Verhoef, Peter C.
10
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
9
Grönroos, Christian
9
Krohmer, Harley
9
Morgan, Neil A.
9
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American Marketing Association
39
Springer Fachmedien Wiesbaden
35
OECD
10
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
7
Fördergesellschaft Marketing an der Universität Augsburg
7
Harvard Graduate School of Business Administration
7
IGI Global
7
Duncker & Humblot
6
NetLibrary, Inc
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
UVK Verlagsgesellschaft mbH
5
Verlag Dr. Kovač
5
AMACOM
4
American Management Association
4
Campus Verlag
4
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Pearson Studium
4
Wiley-VCH
4
Berliner Wissenschafts-Verlag
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
Helmut-Schmidt-Universität
3
NWB Verlag
3
RWTH Aachen
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Springer-Verlag GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
W. Kohlhammer GmbH
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Arthur D. Little International Inc. <Wiesbaden>
2
Books on Demand GmbH <Norderstedt>
2
European Society for Opinion and Marketing Research
2
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SpringerLink / Bücher
141
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of business research : JBR
94
Lehrbuch
58
Europäische Hochschulschriften / 5
56
Gabler Edition Wissenschaft
54
Journal of strategic marketing
46
Springer eBook Collection
44
The journal of business & industrial marketing
40
European journal of marketing : EJM
37
Springer eBook Collection / Business and Economics
35
Journal of marketing management : MM
31
Journal of marketing
27
Journal of the Academy of Marketing Science
26
Business horizons
24
Journal of retailing and consumer services
24
Schriften zu Marketing und Management
24
Marketing intelligence & planning
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing communications
21
Journal of business-to-business marketing
20
Neue betriebswirtschaftliche Forschung : Nbf
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
18
AMS review : official publication of the Academy of Marketing Science
17
Erfurter Hefte zum angewandten Marketing
16
Journal of Islamic marketing : JIMA
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Cogent business & management
15
Marketing theory
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
McGraw-Hill/Irwin series in marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
DUV / Wirtschaftswissenschaft
12
Gabler-Edition Wissenschaft
12
International journal of islamic marketing and branding
12
Journal of research in marketing and entrepreneurship : JRME
12
The journal of product & brand management
12
The marketing review
12
European research studies
11
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ECONIS (ZBW)
5,630
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1
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1
Marketing
2.0 : Absatzstrategien für turbulente Zeiten
Schneider, Dirk
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011357702
Saved in:
2
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
3
Kooperatives
Marketing
-Controlling : Instrument einer marktorientierten Unternehmensführung
Zerres, Michael P.
(
ed.
)
-
1998
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000667485
Saved in:
4
Imageorientierte
Marketing
-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000634717
Saved in:
5
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
6
Versandhandelsmarketing : Ansätze zur Kundengewinnung und Kundenbindung
Dorner, Babette
-
1999
Persistent link: https://www.econbiz.de/10001381935
Saved in:
7
Handbuch Relationship
Marketing
: Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
);
Rapp, Reinhold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001355319
Saved in:
8
Empfehlungsmarketing : Königsweg der Neukundengewinnung
Fink, Klaus-J.
-
2014
-
6., erg. Aufl.
Persistent link: https://www.econbiz.de/10010418345
Saved in:
9
Applied
Marketing
: anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
10
Marketing
2.0 : strategies for closer customer relationships
Corbae, Gerald
;
Jensen, Jacob B.
;
Schneider, Dirk
-
2003
Persistent link: https://www.econbiz.de/10001733669
Saved in:
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