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What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.; Heerde, Harald J. van; … - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn; Geyskens, Inge - In: Handbook of marketing and finance, (pp. 204-224). 2012
Persistent link: https://www.econbiz.de/10009552467
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Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne; Deleersnyder, Barbara; Geyskens, Inge; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
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Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver; Dekimpe, Marnik G.; … - In: Journal of retailing 98 (2022) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
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How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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Leveraging customer networks
Van Den Bulte, Christophe; Wuyts, Stefan - In: The network challenge : strategy, profit, and risk in …, (pp. 243-258). 2009
Persistent link: https://www.econbiz.de/10003863987