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~subject:"Marketing management"
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Marketing management
Consumer behaviour
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Konsumentenverhalten
15
Einzelhandel
12
Retail trade
12
Handelsmarke
10
Innovation
10
Store brand
10
Distribution channel
8
Vertriebsweg
8
Lieferantenmanagement
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Marketingmanagement
7
Social network
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Soziales Netzwerk
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Supplier relationship management
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Learning organization
6
Lernende Organisation
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Marketing
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Theorie
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Theory
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Biotechnologie-Industrie
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Biotechnology industry
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Internet
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retailing
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Brand
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Brand management
4
Cognition
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Electronic Commerce
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Information technology
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Informationstechnik
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Inter-firm cooperation
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Kognition
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Markenartikel
4
Markenführung
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Retailing
4
Strategic alliance
4
Strategische Allianz
4
Unternehmenskooperation
4
B-to-B-Marketing
3
Business-to-business marketing
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English
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Geyskens, Inge
6
Dekimpe, Marnik G.
4
Keller, Kristopher Oliver
3
Deleersnyder, Barbara
1
Gielens, Katrijn
1
Heerde, Harald J. van
1
Jong, Koen de
1
Steenkamp, Jan-Benedict E. M.
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Ter Braak, Anne
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Van Den Bulte, Christophe
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Business horizons
1
Handbook of marketing and finance
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
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Journal of marketing research : JMR
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Journal of retailing
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The network challenge : strategy, profit, and risk in an interlinked world
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ECONIS (ZBW)
7
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1
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
2
The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn
;
Geyskens, Inge
- In:
Handbook of marketing and finance
,
(pp. 204-224)
.
2012
Persistent link: https://www.econbiz.de/10009552467
Saved in:
3
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
Saved in:
4
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
5
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
6
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
7
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
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