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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...

Bušljeta Banks, Ivana (ed.) - 2015

Persistent link: https://www.econbiz.de/10010458141

Ethnic media advertising effectiveness, influences and implications

Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220

Persistent link: https://www.econbiz.de/10011954216

Measuring the impact of product placement on children using digital brand integration

Hudson, Simon; Elliott, Charlene - In: Journal of food products marketing 19 (2013) 3, pp. 176-200

Persistent link: https://www.econbiz.de/10009782048

Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising

Bušljeta Banks, Ivana (contributor); … - 2015

Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural …, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation …

Persistent link: https://www.econbiz.de/10014306570

Cheap-talk advertising and misrepresentation in vertically differentiated markets

Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621

Persistent link: https://www.econbiz.de/10009787933

Lookalike targeting on others' journeys: brand versus performance marketing

Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021

Persistent link: https://www.econbiz.de/10012629950

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

Longitudinal study of digital marketing strategies targeting Millennials

Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-92

Persistent link: https://www.econbiz.de/10009542023

Teenagers' moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10013167383

Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38

Persistent link: https://www.econbiz.de/10011478607

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