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~subject:"Marketing management"
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Marketing management
Produktentwicklung
9,762
New product development
8,777
Innovation
4,394
Innovationsmanagement
3,677
Innovation management
3,584
Produktgestaltung
884
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841
Consumer behaviour
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634
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414
Lieferantenmanagement
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Supplier relationship management
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398
Marketingmanagement
393
Project management
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Beziehungsmarketing
377
Relationship marketing
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Technischer Fortschritt
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SME
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KMU
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Calantone, Roger J.
6
Dogbe, Courage Simon Kofi
4
Kohlbacher, Florian
4
Nijssen, E. J.
4
O'Cass, Aron
4
Pomegbe, Wisdom Wise Kwabla
4
Banerjee, Sumitro
3
Carbonell, Pilar
3
Di Benedetto, C. Anthony
3
Ferdinand, Augusty Tae
3
Herstatt, Cornelius
3
Hultink, Erik J.
3
Morgan, Todd
3
Mu, Jifeng
3
Paczkowski, Walter R.
3
Reid, Mike
3
Sudhir, K.
3
Tidd, Joseph
3
Van Den Bulte, Christophe
3
Zhang, Jing
3
Abril Barrie, Carmen
2
Adhikari, Atanu
2
Ahmadi, Hormoz
2
Ali, Sadaqat
2
Ali, Shabahat
2
Andriyansah
2
Angelmar, Reinhard
2
Anokhin, Sergey Alexander
2
Aspara, Jaakko
2
Bamfo, Bylon Abeeku
2
Barczak, Gloria
2
Bartoloni, Eleonora
2
Bassano, Clara
2
Baussola, Maurizio
2
Boleslavsky, Raphael
2
Borah, Prasad Siba
2
Boso, Nathaniel
2
Cavicchi, Alessio
2
Chen, Annie Huiling
2
Choi, Jeonghye
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
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Books on Demand GmbH <Norderstedt>
1
Esomar
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Seminar on "Pharmaceutical Market Research for New Product Development
1
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Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
8
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
3
International journal of technology marketing : IJTMkt
3
Springer eBook Collection
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
391
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391
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1
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
2
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
Saved in:
3
The early days of Swatch: birth of the fast fashion watch business model
Drasković, Nikola
;
Marković, Milivoj
;
Petersen, Christian
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10011994755
Saved in:
4
Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Padrão, Luis Carlos
;
Andreassi, Tales
;
Brito, Luiz …
- In:
International journal of entrepreneurship and …
23
(
2019
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012104756
Saved in:
5
Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David
;
Elder, Ryan S.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
Saved in:
6
Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan
Lee, Shwn-Meei
;
Li, Chia-Ying
;
Tsai, Chiun-Yi
- In:
International journal of technology, policy and …
17
(
2017
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011821076
Saved in:
7
Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity
Lakshman, C.
;
Kumra, Rajeev
;
Adhikari, Atanu
- In:
Journal of management & organization : JMO
23
(
2017
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011908045
Saved in:
8
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
9
Innovation marketing : from idea to start ups : a holistic literature review
Spyropoulos, Theocharis Stylianos
- In:
MIBES transactions : international journal ; …
12
(
2018
)
1
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011958598
Saved in:
10
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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