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Co-operation as a marketing strategy in Mexico’s SMEs : an empirical evidence
Maldonaldo Guzman, Gonzalo; González-Campo, Carlos Hernan - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 16-28
Persistent link: https://www.econbiz.de/10010252465
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Market or society? : dual orientations and the impact on innovativeness in media organizations
Leenders, Mark A. A. M.; Farrell, Mark; Wurff, Richard … - In: Journal of strategic marketing 25 (2017) 5/6, pp. 439-453
Persistent link: https://www.econbiz.de/10011743058
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Sustainability marketing strategies of companies in Mexico
Morales-González, Maria G.; Ayup-González, Jannett; … - In: Cuadernos de administración : quarterly publication of … 38 (2022) 72, pp. 1-14
Persistent link: https://www.econbiz.de/10014265824
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Market orientation, corporate social responsibility, and firm performance : the moderating role of relationship marketing orientation
Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19
This study aims to examine the relationship among concepts as market orientation, corporate social responsibility, firm performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was conducted with quantitative test on a sample of...
Persistent link: https://www.econbiz.de/10012656942
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Culture of sustainability and marketing orientation of Indian agribusiness in implementing CSR programs : insights from emerging market
Raj, Anup; Kuznecov, Andrej I.; Arun, Thankom - In: Journal of risk and financial management : JRFM 13 (2020) 11/269, pp. 1-19
The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative...
Persistent link: https://www.econbiz.de/10012389814
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CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif; Jahed, Mohammed Abu - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
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Market orientation and CSR : performance implications
Kiessling, Timothy S.; Isaksson, Lars; Yasar, Burze - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
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Is stakeholder orientation relevant for European firms?
Patel, Vijay K.; Manley, Scott C.; Hair, Joseph F.; … - In: European management journal 34 (2016) 6, pp. 650-660
Persistent link: https://www.econbiz.de/10011625081
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Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions
Jebarajakirthy, Charles; Thaichon, Paramaporn; … - In: Journal of strategic marketing 24 (2016) 5, pp. 398-417
Persistent link: https://www.econbiz.de/10011637348
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U.S. SMEs’ corporate citizenship : collectivism, market orientation, and reciprocity
Park, Joohyung; Campbell, Jeffrey - In: Journal of small business and entrepreneurship : JSBE ; … 29 (2017) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011686724