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Toward a normative model for international market selection by SMEs
Papadopoulos, Nicolas G. - In: Gestion 2000 3 (1987) 6, pp. 21-43
Persistent link: https://www.econbiz.de/10001058393
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
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Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander; Laroche, Michel - In: Journal of marketing communications 24 (2018) 5, pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
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Special issue: Globalization, culture, and marketing strategy
Laroche, Michel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009241426
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Chilean wine producer market orientation : comparing MKTOR versus MARKOR
Rojas-Méndez, José I.; Rod, Michel - In: International journal of wine business research : IJWBR 25 (2013) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10009743711
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New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 67 (2014) 3, pp. 225-306
Persistent link: https://www.econbiz.de/10010245296