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Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...

Persistent link: https://www.econbiz.de/10014433771

A behavioural long-term based measure to monitor the health of a brand

Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322

Persistent link: https://www.econbiz.de/10011339299

Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market

Dugar, Anurag - In: Global business review 14 (2013) 1, pp. 137-154

Persistent link: https://www.econbiz.de/10009746403

Is product innovation as effective for private labels as it is for national brands?

Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349

Persistent link: https://www.econbiz.de/10010226647

Branding of private label products by product category : a model suggestion for fmcg market

Sarimehmet, Ayse; Aydin, Samet - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 19-31

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

Persistent link: https://www.econbiz.de/10012588800

Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand

Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694

Persistent link: https://www.econbiz.de/10012271783

In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities

Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670

Persistent link: https://www.econbiz.de/10012120935

Antecedents and consequences of brand attachment : a literature review and research agenda

Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628

Persistent link: https://www.econbiz.de/10014250599

New venture branding : brand orientation, brand elements and growth

Perkins, Robert D.; Seals, Samantha R. - In: International journal of business 27 (2022) 4, pp. 1-23

Persistent link: https://www.econbiz.de/10013500648

Marketing by design : the influence of perceptual structure on brand performance

Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754

Persistent link: https://www.econbiz.de/10014325439