This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and …-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing …

1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital … Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The … Expressions of Digital and Digital Technologies: How Do They Become Two of the Most Diffused Jargon in Management and Marketing …