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The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.; Iyer, Rajesh; Liao-Troth, Sara; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
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Comprendre et séduire la géneration Z : comportements de soncommation et relatins des post-millennials avec les marques
Batat, Wided (ed.) - 2017
Persistent link: https://www.econbiz.de/10011743782
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Longitudinal Study of Green Marketing Strategies that Influence Millennials
Smith, Katherine Taken - 2016
marketing strategies that are influencing Millennials' awareness of environmentally-preferable products and also impacting their …
Persistent link: https://www.econbiz.de/10012980545
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Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
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The South African cherry picking consumer's price knowledge and gender issues
Scheers, Luise van - In: Problems and perspectives in management : PPM ; … 8 (2010) 3, pp. 193-199
Persistent link: https://www.econbiz.de/10008696210
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Achieving excellence in selling : a South African approach
Blem, Norman - 2008 - 3rd ed.
Persistent link: https://www.econbiz.de/10003597605
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The influence of market related mobile activities on the acceptance of mobile marketing and consumer intention to purchase products promoted by SMS in South Africa
Chinomona, Richard; Sandada, Maxwell - In: The journal of applied business research 29 (2013) 6, pp. 1897-1907
Persistent link: https://www.econbiz.de/10010229452
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Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
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Pricing as a marketing mix element : investigating its effect on market share for supermarkets in the Ngaka Modiri Molema district of the North West province of South Africa
Belobo, Ateba Benedict; Prinsloo, Hein Johannes - In: International journal of business and economics … 3 (2014) 6, pp. 196-210
Persistent link: https://www.econbiz.de/10010508698
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When do festinos decide to attend an arts festival? : an analysis of the Innibos National Arts Festival
Kruger, Martinette; Saayman, Melville - In: Journal of travel and tourism marketing 29 (2012) 1/2, pp. 147-162
Persistent link: https://www.econbiz.de/10009537254