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Marketing management
Markenführung
17,000
Brand management
16,978
Markenimage
10,848
Brand image
10,633
Konsumentenverhalten
10,545
Consumer behaviour
10,544
Kreativität
7,368
Creativity
6,880
Markenartikel
5,568
Brand
5,559
Tourismusmarketing
4,479
Tourism marketing
4,451
Beziehungsmarketing
4,362
Relationship marketing
4,357
Kundenintegration
3,886
Customer integration
3,872
Innovation
3,491
Social Web
2,995
Social web
2,990
Qualitative Methode
2,764
Innovationsmanagement
2,631
Qualitative method
2,519
Innovation management
2,500
Tourismus
2,470
Deutschland
2,357
Tourism
2,346
Online-Marketing
2,278
Germany
2,254
Internet marketing
2,239
Markenpolitik
2,198
Marketingmanagement
1,877
Creative industries
1,856
Kreativsektor
1,836
Destinationsmanagement
1,818
Destination management
1,814
Holiday behaviour
1,809
Urlaubsverhalten
1,809
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1,769
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Keller, Kevin Lane
18
Melewar, T. C.
14
Bruhn, Manfred
9
Laukkanen, Tommi
9
Balmer, John M. T.
8
O'Cass, Aron
8
Aaker, David A.
7
Baumgarth, Carsten
7
Burmann, Christoph
7
Kitchen, Philip J.
7
Ko, Eunju
7
Pitt, Leyland F.
7
Urde, Mats
7
Šerić, Maja
7
Adeola, Ogechi
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Wiedmann, Klaus-Peter
6
Balmer, John M.T.
5
Bang, Nguyen
5
Chan-Olmsted, Sylvia M.
5
Gupta, Suraksha
5
Hinson, Robert
5
Merrilees, Bill
5
Nufer, Gerd
5
Ozuem, Wilson
5
Vrontis, Demetris
5
Wiesner, Knut A.
5
Bang Nguyen Viet
4
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4
Brown, Stephen
4
Cuneo, Andres
4
Esch, Franz-Rudolf
4
Fantapié Altobelli, Claudia
4
Gierl, Heribert
4
Gil Saura, Irene
4
Hudson, Simon
4
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American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Haufe-Lexware GmbH & Co. KG
3
Information Resources Management Association
3
Erich-Schmidt-Verlag <Berlin>
2
Helmut-Schmidt-Universität
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
ATOUT France <Paris>
1
Books on Demand GmbH <Norderstedt>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Finansovyj Universitet
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
62
The journal of brand management : an international journal
48
Journal of strategic marketing
33
The journal of product & brand management
33
Industrial marketing management : the international journal for industrial and high-tech firms
28
European journal of marketing : EJM
27
Journal of retailing and consumer services
26
Journal of marketing management : MM
21
Journal of marketing communications
18
SpringerLink / Bücher
17
The journal of business & industrial marketing
15
Journal of marketing
14
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
12
Springer eBook Collection
12
The marketing review
12
International marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of retailing
11
Business horizons
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Tourism management : research, policies, practice
10
Cogent business & management
9
Journal of promotion management : JPM
9
Management research review
9
European research studies
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
7
European management journal
7
Europäische Hochschulschriften / 5
7
International journal of internet marketing and advertising : IJIMA
7
International journal of wine business research : IJWBR
7
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ECONIS (ZBW)
1,849
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1
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
2
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
5
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
6
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
7
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
8
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra
;
Grace, Debra
;
Lo Iacono, Joseph
; …
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
Saved in:
9
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
10
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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