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Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan - In: Journal of global marketing 29 (2016) 1/5, pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
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A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula; Szymkowiak, Andrzej; Gaczek, Piotr - In: The journal of brand management : an international journal 28 (2021) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
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Adolescents' market segmentation : using CSI as a tool
Singh, Rashmi; Singh, Janmejay - In: Vision : the journal of business perspective 21 (2017) 4, pp. 425-435
Persistent link: https://www.econbiz.de/10011833632
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Designing loyalty programs that matter to customers
Ha, Sejin; Stoel, Leslie - In: The service industries journal 34 (2014) 6, pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
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All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas; Pečornik, Nina; Binder, Christian - In: Journal of retailing 97 (2021) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
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Understanding "native advertising" from the perspective of communication strategies
Wang, Ye; Li, You - In: Journal of promotion management : JPM 23 (2017) 6, pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
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The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka; Mackeviciene, Ieva; Kuslys, Marius; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
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A qualitative approach to understanding Hawaiian apparel manufacturers' exports : strategic marketing resources, dynamic capabilities and export barriers
Bahng, Young Jin; Yang, Jung-Ha; Reilly, Andrew - In: International journal of export marketing 1 (2016) 1, pp. 96-113
Persistent link: https://www.econbiz.de/10011562382
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Ökotextilien - aus der Nische zum Trendprodukt! : ein Projektbericht im Rahmen der Programmlinie Fabrik der Zukunft, Impulsprogramm Nachhaltig Wirtschaften
Knieli, Michaela; Katzmann, Sophie; Tangl, Elisabeth; … - 2007
Persistent link: https://www.econbiz.de/10003738664
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Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao; Hawley, Jana M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 566-581
Persistent link: https://www.econbiz.de/10003904789