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~subject:"Marketing management"
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Predicting adolescents' appare...
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Marketing management
Youth
8,680
Jugendliche
8,643
Markenartikel
8,126
Brand
8,111
Consumer behaviour
5,673
Konsumentenverhalten
5,662
Brand management
5,363
Markenführung
5,359
Markenimage
3,476
Brand image
3,451
Jugend
2,567
Junge Arbeitskräfte
1,730
USA
1,730
Young workers
1,730
United States
1,557
Deutschland
1,439
Clothing
1,348
Beziehungsmarketing
1,346
Relationship marketing
1,346
Bekleidung
1,343
Children
1,061
Kinder
1,049
Germany
1,041
Theorie
949
Theory
945
Jugendarbeitslosigkeit
817
Youth unemployment
773
Social Web
698
Social web
698
Werbewirkung
675
Advertising effects
665
Bekleidungsindustrie
573
Online-Marketing
571
Internet marketing
570
Clothing industry
567
Marketingmanagement
563
Großbritannien
550
Werbung
547
India
542
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Melewar, T. C.
5
Keller, Kevin Lane
4
MacInnis, Deborah J.
4
Abril Barrie, Carmen
3
Amrouche, Nawel
3
Cuneo, Andres
3
Dekimpe, Marnik G.
3
Drees, Norbert
3
Geyskens, Inge
3
Hackley, Christopher E.
3
Holzer, Matthias
3
Keller, Kristopher Oliver
3
Martínez-López, Francisco J.
3
Milberg, Sandra J.
3
O'Cass, Aron
3
Park, C. Whan
3
Sivakumar, K.
3
Srivastava, R. K.
3
Suppliet, Moritz
3
Wooliscroft, Ben
3
Wu, Xiaole
3
Aaker, David A.
2
Anning-Dorson, Thomas
2
Apéria, Tony
2
Bauer, Hans H.
2
Beverland, Michael B.
2
Bruhn, Manfred
2
Bryant, Melchior D.
2
Burmann, Christoph
2
Caprice, Stéphane
2
Carnevale, Marina
2
Carpenter, Gregory S.
2
Chan, Kara
2
Choi, Seung-chan
2
Conejo, Francisco
2
Dahm, Markus H.
2
Du, Rex Yuxing
2
Eisingerich, Andreas B
2
Errichiello, Oliver Carlo
2
Feige, Stephan
2
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AMACOM
1
Access Marketing Management e.V.
1
American Marketing Association
1
Athens Institute for Education and Research
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Erasmus Research Institute of Management
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
NetLibrary, Inc
1
Seminar on Youth Research: How to be Number One in the Youth Market <1997, Kopenhagen>
1
Springer Fachmedien Wiesbaden
1
United States Trademark Association
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
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Journal of business research : JBR
18
The journal of brand management : an international journal
18
The journal of product & brand management
15
Journal of retailing and consumer services
12
European journal of marketing : EJM
10
Journal of marketing communications
8
Europäische Hochschulschriften / 5
7
Journal of retailing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of promotion management : JPM
6
Journal of strategic marketing
6
Business horizons
5
Journal of fashion marketing and management
5
The journal of business & industrial marketing
5
The journal of consumer marketing
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
SpringerLink / Bücher
4
Young consumers : insight and ideas for responsible marketers
4
Erfurter Hefte zum angewandten Marketing
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of international food & agribusiness marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Konsum und Verhalten
3
Marketing intelligence & planning
3
A master class in brand planning : the timeless works of Stephen King
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Basler Schriften zum Marketing
2
Cogent business & management
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
European journal of management and business economics : EJM&BE
2
European journal of operational research : EJOR
2
European management journal
2
European research on management and business economics
2
European research studies
2
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Source
All
ECONIS (ZBW)
558
Showing
1
-
10
of
558
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date (newest first)
date (oldest first)
1
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
2
A comparative analysis of neuromarketing methods for
brand
purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
3
Adolescents' market segmentation : using CSI as a tool
Singh, Rashmi
;
Singh, Janmejay
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 425-435
Persistent link: https://www.econbiz.de/10011833632
Saved in:
4
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
5
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
6
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
7
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka
;
Mackeviciene, Ieva
;
Kuslys, Marius
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
Saved in:
8
A qualitative approach to understanding Hawaiian
apparel
manufacturers' exports : strategic marketing resources, dynamic capabilities and export barriers
Bahng, Young Jin
;
Yang, Jung-Ha
;
Reilly, Andrew
- In:
International journal of export marketing
1
(
2016
)
1
,
pp. 96-113
Persistent link: https://www.econbiz.de/10011562382
Saved in:
9
Ökotextilien - aus der Nische zum Trendprodukt! : ein Projektbericht im Rahmen der Programmlinie Fabrik der Zukunft, Impulsprogramm Nachhaltig Wirtschaften
Knieli, Michaela
;
Katzmann, Sophie
;
Tangl, Elisabeth
; …
-
2007
Persistent link: https://www.econbiz.de/10003738664
Saved in:
10
Creating
brand
equity in the Chinese clothing market : the effect of selected marketing activities on
brand
equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
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