Narrow search
Showing 1 - 10 of 15
Cover Image
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Cover Image
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S. - In: Journal of marketing 74 (2010) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Cover Image
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Cover Image
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan - In: Journal of macromarketing 40 (2020) 3, pp. 319
Persistent link: https://www.econbiz.de/10012264015
Cover Image
Advancing theory in marketing : insights from conversations in other disciplines
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 73-84
Persistent link: https://www.econbiz.de/10012296600
Cover Image
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Cover Image
Strategic marketing decision models for the pharmaceutical industry
Shankar, Venkatesh - In: Handbook of marketing decision models, (pp. 469-498). 2008
Persistent link: https://www.econbiz.de/10003755289
Cover Image
Conceptual papers in marketing and consumer research
Belk, Russell W. (ed.); MacInnis, Deborah J. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012178664
Cover Image
Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
Cover Image
1993 AMA Winter Educators' Conference
Varadarajan, Rajan (ed.); Jaworski, Bernard J. (contributor) - Winter Educators' Conference <1993, Newport Beach, Calif.> - 1993
Persistent link: https://www.econbiz.de/10013274791