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~subject:"Marketing theory"
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Marketing theory
Marketingtheorie
3,034
Marketing
835
Theorie
615
Theory
612
Marketingmanagement
552
Marketing management
543
Absatztheorie
361
USA
341
United States
336
Consumer behaviour
333
Konsumentenverhalten
333
Relationship marketing
300
Beziehungsmarketing
298
Marktforschung
289
Market research
229
Service-Dominant Logic
212
Service-dominant logic
212
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
164
Bibliometrie
164
Brand management
150
Markenführung
150
Betriebliche Wertschöpfung
144
Value creation
144
Deutschland
139
Germany
123
Customer integration
109
Kundenintegration
109
Dienstleistungsmarketing
101
Services marketing
101
B-to-B-Marketing
99
Business-to-business marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
Kundenwert
78
Customer value
77
Internationales Marketing
73
International marketing
72
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Undetermined
515
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197
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Article
1,750
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1,159
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27
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Sammelwerk
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Graue Literatur
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Non-commercial literature
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153
Arbeitspapier
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Working Paper
116
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81
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74
Bibliografie enthalten
66
Bibliography included
66
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55
Glossar enthalten
40
Glossary included
40
Festschrift
38
Biografie
34
Biography
34
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27
Sammlung
27
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24
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24
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18
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17
Handbuch
17
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9
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9
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9
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559
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Dutch
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2
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1
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1
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1
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Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
43
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
27
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
20
Saren, Michael
20
Grönroos, Christian
19
Keller, Kevin Lane
16
Kuß, Alfred
16
Bruhn, Manfred
15
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Homburg, Christian
14
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Wierenga, Berend
11
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Meffert, Heribert
10
Pepels, Werner
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
Armstrong, Gary
9
Baker, Michael John
9
Cova, Bernard
9
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American Marketing Association
36
Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
7
Academy of Marketing Science
5
Edward Elgar Publishing
5
Duncker & Humblot
4
Academy of Marketing
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cranfield School of Management
1
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Published in...
All
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Springer eBook Collection / Business and Economics
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Gabler Edition Wissenschaft
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
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1
Market : review for marketing theory and practice
Hrvatsko Društvo za Marketing
;
Sveučilište u Zagrebu …
-
1993-: Zagreb : Školska Knjiga
-
Nachgewiesen 5.1993 -
Persistent link: https://www.econbiz.de/10000536429
Saved in:
2
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
3
Der Markt-Platz : Grundlagen der Absatzwirtschaft
Ziegelmeier, Otto W.
-
1995
Persistent link: https://www.econbiz.de/10000548012
Saved in:
4
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
5
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
6
Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
7
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
8
Handbook of marketing research
Ferber, Robert
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000050226
Saved in:
9
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
10
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
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