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Marketing theory
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Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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2
Eventalizing the marketing concept
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 91-117)
.
2018
Persistent link: https://www.econbiz.de/10011926741
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3
Reading "the marketing revolution" through the prism of the FBI
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 118-134)
.
2018
Persistent link: https://www.econbiz.de/10011926743
Saved in:
4
Towards a history of critical marketing studies
Tadajewski, Mark
- In:
Historical research in marketing management
,
(pp. 160-211)
.
2018
Persistent link: https://www.econbiz.de/10011926747
Saved in:
5
Eventalizing the marketing concept
Tadajewski, Mark
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 191-217
Persistent link: https://www.econbiz.de/10003831042
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6
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
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7
Final thoughts on amnesia and marketing theory
Tadajewski, Mark
- In:
Marketing theory
8
(
2008
)
4
,
pp. 465-484
Persistent link: https://www.econbiz.de/10003793801
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8
Towards a history of critical marketing studies
Tadajewski, Mark
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 773-824
Persistent link: https://www.econbiz.de/10008664038
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9
Reading Professor David D. Monieson : humanism, pluralism, and intellectualization
Tadajewski, Mark
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 227-237
Persistent link: https://www.econbiz.de/10003979541
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10
Reading "the marketing revolution" through the prism of the FBI
Tadajewski, Mark
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10003979645
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